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bareMinerals Celebrates 30 Years of Clean Beauty Innovation
Milestone Anniversary Marked by NYC Pop-Up, Creator Campaign, and New Product Launches
NEW YORK, Aug. 6, 2025 /PRNewswire/ -- bareMinerals, the original global clean beauty brand, is celebrating its 30th anniversary. In 1995, the brand launched with a radical idea: that makeup could be good for your skin, and a bold promise: Makeup So Pure, You Can Sleep In It™.
It began with founder Leslie Blodgett, who saw potential in a jar of loose minerals tucked away in a San Francisco shop. Frustrated by the harsh, skin-irritating formulas dominating the beauty aisle, she was driven by a simple yet radical idea: makeup should actually be good for your skin. She didn't just create another makeup brand; she created a new category and sparked a movement. Thirty years later, that vision continues to evolve, inspiring a future where beauty empowers every generation.
"bareMinerals was founded on the belief that makeup can be good for your skin – through the power of minerals and minimal, clean ingredients – and that philosophy remains unchanged," said Celia Tombalakian, Global Vice President and Head of Brand of bareMinerals. "As we celebrate 30 years, we're…
Best of bareMinerals: The 10 products we can’t live without
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.
We all have that one brand that’s our ride-or-die.
Maybe it’s Maybelline with their timeless mascara. Perhaps it’s Rare Beauty with the brand’s iconic eyeliner pen. Or maybe it’s an underground indie brand that has yet to be discovered by the world.
Whatever your go-to brand is, it’s developed a special place in your beauty-loving heart.
For me, that brand is bareMinerals. Specifically, their makeup that spans eyes, lips and face.
Below, we rounded up my all-time favorite bareMinerals products from blush, concealer and more.
bareMinerals
This is literally the best tinted moisturizer on the market — at least, I think so.
It’s packed with 24 hours of hydration, sheer to light coverage and broad spectrum SPF 15. Apply as little or as much onto your face to enjoy blurred imperfections and an even skin tone.
Customer review: “If you want sheer coverage and that no-makeup makeup look, then tinted moisturizer is the way to go. It feels so light on your skin. Perfect for hot AZ weather, when you want…
bareMinerals drives in-store visits with data-driven DOOH and retargeting campaign
Business objective
Increasing brand awareness and sales in a saturated market
bareMinerals recognized it needed to increase brand awareness to take advantage of the rapid growth of the “clean beauty” market. Learn how the company used our platform to help execute a digital out-of-home and retargeting campaign that earned over 22 million impressions at a cost 39% below their benchmark.
As people have become more health conscious, so too has interest grown in “clean beauty” products that are formulated with safe, non-toxic, and environmentally friendly ingredients. bareMinerals was a pioneer in the field when it was launched in 1995, but the category has since become saturated. To ensure the company’s continued success, it recognized that it was vital to increase brand awareness and market penetration of its “Original” product range.
Specifically, the company wanted to drive awareness and sales of its new Original Pure Serum product across the US. As bareMinerals is highly dependent on third-party physical retail stores, it also wanted to solve the challenge of measuring the impact of advertising on sales.
bareMinerals turned to its agency partner, WITHIN, to develop an effective campaign strategy to help the brand achieve its objectives.
Solution