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Adidas by Stella McCartney is taking a step toward sustainability with the launch of Parley Ultraboost X, a new sneaker that combines designer Stella McCartney’s eco-cool approach to fashion with Adidas’ Parley Ocean Plastic yarn.
The sneaker is part of Adidas’ partnership with Parley for the Oceans, which sees marine plastic waste transformed into performance yarn. The sneakers feature Primeknit uppers made with the recycled yarn and an innovative lacing system for a sock-like fit.
The introduction of Parley Ocean Plastic yarn into the Adidas by Stella McCartney underlines McCartney’s commitment to ethical fashion. The designer is known for her leather-free fashion.
“I strongly believe in making clothing that is ethically created and built to last, and this is an ideology I channel into every single piece I design. For me, preserving and respecting the planet is fundamental to what I do and I always try to make an effort to consider that in my designs,” McCartney said in a statement. “I’m really impressed by the work Adidas and Parley for the Oceans do to create the materials used in our high-performance apparel and footwear.”
The Parley Ultraboost X retails for $200 and is available now on adidas.com.
Arsenal has debuted a new collaboration with Stella McCartney, as part of its ongoing partnership with adidas. The collaboration includes 10 pieces for the Arsenal women’s team — as well as a gender neutral pre-match jersey that will be worn by both men’s and women’s teams — that combine performance and sustainable innovations.
As well as the jerseys, the collection includes a full zip hoodie, tight, and an exclusive colorway of the Stella McCartney x adidas Ultraboost 22. The collection arrives in a color palette of “Mystery Blue” and “Scarlet Red,” reflecting the club’s past and present colors, which are used in an oversized leopard graphic.
Launching the collection, Stella McCartney said:
“As the most decorated English women’s football club, Arsenal Women is made up of incredible athletes, so to be able to celebrate them – especially in a year that is so pivotal for women in sport – is incredibly special. We’re so excited to continue our journey into the world of football by creating our first travel wear collection for a for a team.
Following our initial expansion into football last year with the design of the Predator Freak vegan boot, we’re once again staying true…
Adidas is expanding its ten-year partnership with designer Stella McCartney with a new line, Adidas StellaSport. The 106-piece apparel, accessories and footwear line is aimed at a younger demographic than the original Adidas by Stella McCartney brand——and with a lower price tag to match.
Creative director Stella McCartney said, “The Adidas StellaSport girl is young, current and vibrant, looking to make a statement and stand out——we wanted to bring that to life within the collection and fuse performance with style to create——performance pop.”
The athleisure line, available Jan. 15, blends performance features, like Adidas’s fast-drying Climalite, with youthful street styles spanning leggings, sweatshirts and one-piece rompers. Footwear styles are accented with open mesh uppers for ventilation and built-in sock liners for comfort. A vibrant color palette with a street art edge permeates throughout the line.
Adidas StellaSport, which will retail for $20 to $100, will be sold at Adidas, TopShop, and Nordstrom stores.