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Once I realized that we needed a dog coat, I scoured Cyber Week sales on Wirecutter picks, but there were none to be had. It turns out that this coat rarely, if ever, goes on sale. I took Buddy’s measurements using the guidance on the WeatherBeeta site, and I purchased a 20-inch coat in bright safety orange at full price (it also comes in rain-slicker yellow). Sizes range from 12 inches to 32 inches, covering a wide swath of dog breeds.
The jacket, which beat out nine competitors and has been our top pick for the best dog jacket since 2017, lies over his back and secures with a thick Velcro band around his undercarriage.
Both the Wirecutter pick (the 300D Deluxe) and the version I purchased (the standard 300D) are made from a water-resistant (WeatherBeeta uses the language “showerproof”) 300-denier material and filled with 220 g of polyfill. The 300D Deluxe coat’s popped collar looks very 1980s Rob Lowe.
We did comparison tests of all the coats in our testing group on both insulation and water repellency, and the WeatherBeeta coat got top marks.
It makes sense that WeatherBeeta knows how to keep animals happy outdoors. The company has…
WeatherBeeta – the producer of high quality, durable protection for horses and dogs – began in Melbourne more than 40 years ago. It launched a direct-to-consumer e-commerce store in 2021, which Shout played a key part of building and promoting. Shout also works with WeatherBeeta’s retail brand, Horseland.
Says Michael Jenkins, CEO, Shout: “Until now we’ve managed WeatherBeeta’s presence in the Southern Hemisphere, whilst another agency were managing North of the equator. In a two-way race, and off the back of consistent years of fine form, Shout is proud to have expanded our remit to drive the growth of this iconic brand right across the globe.”
The scope of the contract will see Shout managing SEO, SEM and social media advertising across Australia, America, the UK, France, Germany and other parts of the EU.
WeatherBeeta’s head of digital Steve Cochrane says Shout’s proven track record and depth of experience provided the brand with the confidence to consolidate its digital business with the Australian agency: “The…