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Wacoal has been designing bras for more than 70 years, with plenty of fans who've been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials, and a big part of the brand's ethos lies in personalized bra fittings with experts who can do a lot more for you and your bosom than a brief measurement quiz ever could. But with more folks pivoting toward online shopping (especially during a pandemic), Wacoal took on the challenge of turning those one-on-one fit sessions into something anyone could access right from their phones. The answer: the mybraFit app.
Wacoal's new app (available for both Android and Apple) takes all the expertise and precision of an in-person fit sesh and brings it right into your home, so you can still get a unique fit recommendation without the hassle of driving over to the mall, finding parking, willing your way past the Auntie Anne's stand and finding your local Wacoal retailer. Unlike other bra size calculators you may have seen before, the mybraFit app does more than simply spit out a size based on two measurements. Just like Wacoal's expert fitters, the app takes into account…