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Never one to take a conventional approach, M.I.A.'s Versus Versace collection was inspired by counterfeit Versace goods picked up in East London - and the fashion house has just released a video showing the collection in action, back where it all started.
When I was contacted by Versace, it seemed a great idea to invert the circle,' said M.I.A of the collaboration. 'Versaces designs have always been copied, now its Versace that copies the copies, so those that copy must copy the copies. So this will continue.
Added Donatella Versace, I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea.
'The collection represents all that I love of the new Versus Versace: its fast, its noisy, its brazen and it blends the world of music with that of fashion. I cant wait to see it worn.
The collection is on-sale now.
See the JW Anderson for Versus Versace collection
See the Versace s/s 2014 collection
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Just when we thought we couldnt possibly squeeze any more trainers into our burgeoning collection, Superga have announced an utterly irresistible collaboration with Italian fashion label Versus Versace.
The iconic trainer brand, which is also Italian, has created a special edition of the classic Superga 2750 model in a key print from the Versus Versace a/w14 catwalk collection.
Not only will the eye-catching print bring you bang up-to-date with next seasons trends, but theyll be on-sale just in time for summer too.
Available online at shop.versace.com and superga.com from June 10th and in selected Versus Versace and Superga stores from June 29th.
Versace is consolidating its labels.
The Italian fashion house, which was recently acquired by Michael Kors Holdings in October for $2 billion, confirmed plans to merge the Versus diffusion line into Versace Jeans.
In a statement sent to Rivet, Versace CEO Jonathan Akeroyd said, “Over the past few months, we have been looking at ways as to how we can simplify our business model and enable us to give a better focus and energy into our brand portfolio to ensure that we continue to be innovative and relevant in everything that we do. We have decided that we will now integrate our two contemporary collections into one by merging Versus Versace and Versace Jeans.”
Adding to that, he said, “This merger will allow us to further develop the Versace Jeans collections and at the same time not to lose the DNA and codes that made Versus Versace so iconic.”
Versace Jeans is licensed to Swinger International, the Italian group that also produces jeanswear for the Cavalli Class label and ready-to-wear brand Genny. Versace creative director Donatella Versace will head up the brand. Both parties are expected to be part of Versace Jeans’ relaunch in November.
Versace Jeans is the more…