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TruSox: Inside the secret British sports brand worn by Gareth Bale, Owen Farrell and Miguel Cabrera

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Up Close: Trusox Performance Innovation

Up Close: Trusox Performance Innovation

The boundaries of football product design and innovation are constantly being pushed. The ultimate endorsement to a new piece of tech is player uptake, so as a growing number of Premier League stars are spotted wearing Trusox, we decided it was time for an up-close look.

The concept behind the Trusox socks is if you want to change direction faster you have to maximise power transfer. In order to do that, you must stop your foot from moving within your boots or trainers. With the launch of the Trusox, professional players soon realised their explosive speed and direction-changing could be enhanced.

As with any new product in it's life-cycle you get the early adopters, those keen to be the first to test the merits and performance of a new innovation. For Trusox, their early adopters happen to be some of the best players in the Premier League, with Gareth Bale, Demba Ba and Emmanuel Adebayor all spotted sporting the distinctive new sock.

Trusox lock the foot in the shoe, as non-slip pads on the outside AND inside stop the sock from sliding on your foot, and in turn the sock from sliding within the boot…

Foot soldier: Trusox socks promise to equip athletes with a better grip

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