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Tommy Hilfiger, which is part of PVH Corp., has introduced the Tommy Jeans fall 2025 campaign and collections, including the second Tommy Girl capsule. The campaign positions New York City as a costar, alongside a roster of trailblazers who bring the collections to life.
"This season features New York City in a way that only Tommy Jeans can capture it: bold, diverse and inviting," said Tommy Hilfiger. "We've fully embraced our heritage of reinventing classics for today's tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of Tommy Jeans is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations."
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Some women's and men's styles featured in the fall Tommy Jeans campaign.
Shot by photographer Clara Balzary and styled by Margherita Moro, the campaign moves through New York's boroughs with unfiltered authenticity, and flashes of city hustle are raw and real. It features the cultural shapers and influencers who first appeared in Tommy Girl's spring 2025 campaign: Tommy Jeans brand ambassador Jang Won Young, alongside Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. To showcase Tommy Jeans menswear, they're joined by Valentino Bonaccio, Phil Soda and…
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Cue the nostalgia! Tommy Jeans and luxury streetwear brand Aries launched a nostalgic new campaign led by Grammy-nominated rapper GloRilla on Wednesday (March 29)
The 35-piece Tommy x Aries collection features menswear, womenswear and footwear inspired by the Tommy Jeans’ archives with a modern twist, courtesy of Aries.
The retro designs include ‘90s-style silhouettes with exaggerated proportions, split colorways, layers and lots of baggy denim. Some of the key pieces from the collection include a black trucker jacket with a five-pocket matching pant, a jacquard tape logo dress and relaxed indigo denim jacket and baggy split colorway screen-printed jean, similar to what Aaliyah wore in a 1996 campaign for Tommy Jeans.
The Tommy x Aries campaign, which features GloRilla, grime artist Novelist and Aries crew members 5EB, Brian Tshabola, Haajar Djouada, Kasper Kapica, Kirbs, Nathan Rosen and Xiao Wang, was shot by photographer Angelo Pennetta.
Also debuting with the campaign, a film by Aries founder and Creative Director…
LONDON — It’s Aries season.
The London-based luxury streetwear brand Aries has collaborated with Tommy Hilfiger on a Tommy Jeans collection reimagining all of the American brand’s archival pieces in 35 pieces.
“Everyone these days has a lot of collaboration[s]. For me, it’s always important that a collaboration feels authentic and that I’m actually bringing something to the other brand and it’s not just about logos. You can’t piggyback on someone else’s product,” Sofia Prantera, founder and creative director of Aries, told WWD.
The project started two years ago, when Lee Holman, chief design officer at Tommy Hilfiger was discussing who to work with with Prantera, who was not initially in the running, but has built a brand that’s prolific in the zeitgeisty collaboration department.
Aries has previously worked with New Balance, Juicy Couture, Retrosuperfuture and Fila on collections.
“Tommy Jeans is always talking about the clash of different design codes to create a new design aesthetic. If it’s surf with punk or prep with surplus. Sofia really embraces this clash through her own brand of Aries. I really love how she can take her own brand marks and have a fun clash of colors, or a body-con dress made…