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Tommy Hilfiger, which is part of PVH Corp., has introduced the Tommy Jeans fall 2025 campaign and collections, including the second Tommy Girl capsule. The campaign positions New York City as a costar, alongside a roster of trailblazers who bring the collections to life.
“This season features New York City in a way that only Tommy Jeans can capture it: bold, diverse and inviting,” said Tommy Hilfiger. “We’ve fully embraced our heritage of reinventing classics for today’s tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of Tommy Jeans is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations.”
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Shot by photographer Clara Balzary and styled by Margherita Moro, the campaign moves through New York’s boroughs with unfiltered authenticity, and flashes of city hustle are raw and real. It features the cultural shapers and influencers who first appeared in Tommy Girl’s spring 2025 campaign: Tommy Jeans brand ambassador Jang Won Young, alongside Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. To showcase Tommy Jeans menswear, they’re joined by Valentino Bonaccio, Phil Soda and Ivan Wang.
Denim leads the lineup, updated in lived-in tones and vintage…
Tommy Hilfiger’s Tommy Jeans Spring 2026 collection is here, fronted by K-pop superstar Jang Won Young.
The new campaign features a handful of young people across various disciplines: Alba Larsen, Cat Burns, James Lee, Franco Masini, and Gaius Okami, photographed in London’s Shoreditch neighborhood.
“Spring 2026 is about letting the city set the rhythm, and London’s energy brings a new edge to Tommy Jeans,” Tommy Hilfiger said in a press release.
“The collection is about confidence, individuality, and the fearless attitude of a new generation. Jang Won Young embodies this moment with her effortless cool and global influence, leading a group that flips the script and owns self-expression on their own terms.”
The collection boasts classic Tommy Jeans items with a twist, including transitional jackets, polos, and button-ups, as well as the Archive Vulc sneaker and ecru denim.
The Spring 2026 campaign launches globally on March 3, 2026 in stores and on Tommy.com.
Tommy Jeans brand ambassador Jang Won-young, better known as Wonyoung from South Korean girl group Ive, takes centre stage in Tommy Jeans’ fall 2025 campaign. One of K-pop’s brightest young stars, Wonyoung makes the perfect match for Tommy Jeans’s eternally youthful sense of style. Here, she effortlessly models brand signatures like varsity jackets and preppy tees while catching a yellow cab or riding the subway – experiences as emblematic of New York as Tommy Jeans itself.