Simply find the best possible online shopping Ted Baker deals
Shop Ted Baker products and compare prices and listings on popular online marketplaces.
每當我們談到英國時尚品牌 Ted Baker,腦海中一定會先浮現它那獨一無二的品牌故事和風格,尤其在英國這個高端服飾服飾一級戰場中,Ted Baker 以其高品質、時尚的設計和別具一格的品牌形象佔有一席之地,這回就特別來為大家介紹關於 Ted Baker 不可不知的 5 件事,看完保證會讓你對這個品牌更加喜愛!
創辦人不叫 Ted Baker
不說你可能不知道,“Ted Baker”這個品牌名稱,並不是創始人的名字,而是一個精心設計的品牌形象概念。
創始人本名叫做 Ray Kelvin,11 歲的時候,他就在家族裡的服裝店工作,這讓他學到許多關於服裝以及銷售的知識,某天,當他在釣魚時突然想要做一件襯衫專門店,因此「精緻的襯衫」就成了最早的核心。
但是當 Ray Kelvin 把自己名字掛在招牌上時,業績並不理想,因此杜撰了一個“Ted Baker”的稱呼,希望通過這個名字創建一個有著強烈故事性的品牌身份,而他自己也選擇了退居幕後,鮮少接受採訪,望大家把焦點放在 Ted Baker 上。2022 年的時候,美國品牌管理公司 Authentic Brands Group(ABG)與 Ted Baker 完成合併,持續為品牌帶來創新的商業模式,以及強大的故事敘述,未來會有什麼嶄新發展,值得期待。
堅持不下廣告
Ted Baker announced the move on Tuesday morning, recommending that shareholders vote in favour of the offer, which is backed by Ted Baker directors and its largest shareholders.
Under the agreement, Ted Baker will become a privately-owned company and will be separated into an intellectual property holding company controlled by ABG as well as one or more operating companies which would manage the physical retail, ecommerce and wholesale operations of the Ted Baker business.
ABG stated that it “intends to explore options to transfer full or partial ownership and control of some or all of such operating companies to partners with established operating businesses”.
Earlier this year, Ted Baker received a number of revised non-binding proposals for the takeover and rejected unsolicited offers from Sycamore, saying it “significantly undervalued Ted Baker”.
Sycamore had proposed 130p/share (totalling £250m) and 137.5p/share (totalling £253.8m), respectively – between £39m and £42.8m more than ABG’s offer.
It is understood that ABG pulled out of the race to buy Ted Baker in June.
Commenting on ABG’s final cash offer, Ted Baker interim chair Helena Feltham said: “In April 2022, after receiving a number of unsolicited bid proposals and having consulted with our major shareholders, the Ted…