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Tateossian answers call for men’s jewellery as style confidence soars
Left: Robert Tateossian. Right: Pieces from the Capri collection, including the yellow gold plated Capri Dagger with tiger eye beads.
Men being more confident and open to expressing their individual style with jewellery beyond watches and wedding bands is fuelling a revival of interest in the category in global travel retail (GTR), according to Tateossian London.
The British contemporary jewellery and accessories brand is being approached by travel retail buyers interested in building out their offering, due to the rise in demand for quality items.
“The consumer has evolved in the sense that they are a lot more confident wearing jewellery than they were 10 years ago,” the company’s Founder Robert Tateossian told TRBusiness at the TFWA World Exhibition in Cannes
“The audience is a lot bigger and a lot more international too,” he added, noting a rise in interest among Chinese and American men especially.
“They have become a lot more open to wearing jewellery and it goes all the way to gender fluid jewellery, such as the pearl trend with Harry Styles.
“We do sell that and it’s an indication of how the market has evolved.”
Robert Tateossian at the TFWA World Exhibition in Cannes in October 2023.
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Crafting an experience: Tateossian eyes opportunities in travel retail
Stepping into the Tateossian store in London’s Conduit Street is all about one thing: experience. The jewellery brand’s flagship boutique in the city stands alongside luxury players such as Balenciaga and Burberry, and Founder Robert Tateossian is proud that shoppers get more than a product as they step through the door.
“Many of our customers spend over an hour in our store being styled and receiving advice on how to build the perfect stack for their wrist, because they’re interested in the products, or they need the perfect cufflink for a particular event, or they are coming in to buy a gift,” Tateossian told DFNI during a sit-down at this year’s TFWA World Exhibition.
“So, there’s always either an occasion, or it’s a self-purchase; and people really love to just go to these collections. Time and money is never really an issue.”
But Tateossian admits that time and space are not luxuries which his eponymous brand has a lot of in its travel retail business. In fact, he is very clear on what he calls the “disparity between what happens in domestic and travel retail.”
“I don’t know if it’s because people at the airport are much more…
Tateossian Mother-of-Pearl Bullseye Cuff Links
$315.00
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Product Insights & Style Tips
The Tateossian Mother-of-Pearl Bullseye Cuff Links are a study in understated luxury, channeling that rare balance of modern precision and old-world ceremony. Each cuff link features a luminous mother-of-pearl dome—sleek, iridescent, and quietly opulent—anchored by a frame of high-shine palladium plating. The interplay of metallic sheen and organic nacre feels almost kinetic, catching light in that imperceptible, couldn’t-script-it way that registers instantly as taste. There’s a tactile coolness to these, as refined to the touch as they are to the eye; it’s jewelry that feels deliberate and elevated, rather than ornate.
In terms of wear, these cuff links bring a controlled sense of shine and texture to the restrained architecture of a crisp shirt. The scale is generous enough to read as a considered choice, but never overpowers—easy to slot into any setting demanding black-tie (or those less-scripted nights where you want a whisper of irreverence beneath the surface). The secure fastening does its part in keeping sleeves crisp, and the blend of plated metal and stainless steel offers lasting polish. For the collector who values a subtle signature, the mother-of-pearl disc feels almost talismanic—quietly signaling taste, not ostentation—making these as pragmatic…