Simply find the best possible online shopping Tapout deals
Shop Tapout products and compare prices and listings on popular online marketplaces.
WWE and Authentic Brands Group have entered into a 50/50 joint venture for the Tapout brand, which the two companies are repositioning as a fitness lifestyle brand. Tapout, whose roots are in MMA, now becomes the official fitness and training partner of WWE, and WWE talent will be provided with Tapout brand apparel for training purposes. WWE will promote the brand on its cable broadcasts, PPV productions, at live events and via digital platforms including the WWE Network. The announcement coincides with the build up to Sunday's WrestleMania 31 at Levi's Stadium. ABG, which owns more than 20 brands including Spyder skiwear and Prince tennis, purchased Tapout in ’10. While Tapout had previously targeted the MMA community, ABG and WWE are pivoting the brand into a more mainstream fitness brand that will compete with Nike, Under Armour and adidas in the “athleisure” and “hard-body fitness” spaces. ABG President & CMO Nick Woodhouse said, “The point of difference will be that we will be directly talking to the WWE Superstars, and they’ll be involved with the design to make sure it meets their needs.” The Tapout product line, which is slated for retail in spring of ’16, will include athletic apparel…