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When a clothing designer met a manufacturer of emergency services uniforms in Calgary back in 1976, nobody could have predicted the impact their collaboration would have on performance apparel. But that chance meeting sparked something special: Sunice, a brand that would spend the next 50 years redefining what athletes could expect from their gear.
“Reaching our 50th anniversary is a testament to the people behind this brand—our designers, partners, athletes and loyal customers who have believed in Sunice from the very beginning,” said Derek Faith, President of Sunice. “While we are proud of our history, what excites us most is the opportunity ahead.”
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Sunice made its name in the mountains. In 1982, just six years after its founding, the brand was selected to outfit Canada’s first Mount Everest expedition. When you’re climbing the world’s highest peak, your gear isn’t just about comfort. It’s about survival. That vote of confidence established Sunice as a serious player in technical outerwear.
The brand’s reputation continued to grow. By 1988, Sunice had become an Official Supplier to the Winter Olympics, cementing its status as a leader in cold-weather performance gear. The company returned to the Olympic…
Sunice is celebrating a pair of anniversaries in 2026.
The apparel partner of Canada’s Freestyle Halfpipe team at the Winter Olympics in Milano-Cortina, Italy, the Montreal-based company owned and operated by Fletcher Leisure Group Inc., has reached a half-century in the outerwear space this season and 30 years as a premium golf apparel brand.
Founded in Calgary in 1976, Sunice was lauded for its technical skiwear and cold-weather fabric innovation in its early days and quickly gained a favourable reputation across North America.
That elevated to another level in 1982. Sunice was chosen to outfit a group of Canadian mountain climbers on Canada’s first expedition to the top of Mount Everest.
Canadian climber Laurie Skreslet assisted the Sunice design team with a special snowsuit called the “Everest Supreme,” which Skreslet and his Sherpa guides wore to scale and reach the summit on October 5, 1982.
“It’s really an amazing history and Canadian success story, especially when you go back and look at all of the accomplishments Sunice has had over 50 years starting with the scaling of (Mount) Everest,” said Derek Faith, Sunice president during an interview at the PGA Show in Orlando, Fla. “Going back to our early days…