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Montreal, Canada — Sunice is celebrating 50 years of redefining performance outerwear, marking not only a half-century of innovation but also the beginning of a bold new era for the brand. This milestone reflects Sunice’s enduring commitment to advancing technical apparel that empowers athletes and outdoor enthusiasts worldwide.
Founded in 1976 in Calgary, Canada, Sunice has consistently led the industry through breakthrough designs and advanced outerwear solutions. From outfitting climbers who conquered Mount Everest to supporting world-class athletes at the 1988 Olympics and the 2013, 2015, and 2017 Presidents Cup, the brand has established itself as a trusted leader in performance apparel. In addition, Freestyle Canada announced a new clothing partnership with Sunice to outfit Canada’s National Halfpipe Team as athletes prepare for the major events of the 2026 competitive season.
With 50 years of ski expertise and nearly 25 years in golf, Sunice continues to deliver innovative products built for ever-changing conditions.
“Reaching our 50th anniversary is a testament to the people behind this brand—our designers, partners, athletes, and loyal customers who have believed in Sunice from the very beginning,” said Derek Faith, President of Sunice. “While we are proud of our history, what excites us most is the…
Sunice is celebrating a pair of anniversaries in 2026.
The apparel partner of Canada’s Freestyle Halfpipe team at the Winter Olympics in Milano-Cortina, Italy, the Montreal-based company owned and operated by Fletcher Leisure Group Inc., has reached a half-century in the outerwear space this season and 30 years as a premium golf apparel brand.
Founded in Calgary in 1976, Sunice was lauded for its technical skiwear and cold-weather fabric innovation in its early days and quickly gained a favourable reputation across North America.
That elevated to another level in 1982. Sunice was chosen to outfit a group of Canadian mountain climbers on Canada’s first expedition to the top of Mount Everest.
Canadian climber Laurie Skreslet assisted the Sunice design team with a special snowsuit called the “Everest Supreme,” which Skreslet and his Sherpa guides wore to scale and reach the summit on October 5, 1982.
“It’s really an amazing history and Canadian success story, especially when you go back and look at all of the accomplishments Sunice has had over 50 years starting with the scaling of (Mount) Everest,” said Derek Faith, Sunice president during an interview at the PGA Show in Orlando, Fla. “Going back to our early days…