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Vintage-style Hatty floral garden dress at Sugarhill Boutique

The sun is likely to have its hat on in the next week or so, which is just the weather for the Hatty floral garden dress at Sugarhill Boutique. Read more

Sugarhill Boutique to rebrand as Sugarhill Brighton

London - Sugarhill Boutique is set to rebrand itself as Sugarhill Brighton The fashion brand, known for its hand-drawn prints, will transition all brand and promotional materials, including its new and revamped logo, to its new name Sugarhill Brighton from April 4, 2018.

Based in Brighton, the fashion's brands new name reflects its creative identity and heritage as a family fun business. Brighton has always exerted a strong influence over Sugarhill's design philosophy, with the inspiration behind a number of its best-selling pieces coming from key locations in the city, like the Brighton Pier. The new moniker is said to embody Sugarhill Brighton's creative brand-led ethos while cementing a clear story for buyers and consumers to follow ahead of a number of developments to come in 2018.

"The rebrand is an important step reflecting our focus on a wider initiative to move Sugarhill Brighton into a socially and environmentally conscious business," said Pawel Przedpelski, Managing Director of Sugarhill Brighton in a statement. "From SS18 all of the brand’s organic cotton styles will be manufactured in India and will be verified with a Global Organic Textile Standard (GOTS) certificate, and we continue to work hard on our charitable collaborations including #WearAndCare…

Spring 16 Preview: Sugarhill Boutique

Retro, feminine shapes such as a collared tunic and a long-sleeved blouse will be available in colours ranging from dusky pastels to deep teal and navy. Stripes, bird prints and a vintage scenery print add interest to the offer. Wholesale prices range from £13 for a printed blouse to £19.50 for a printed shift dress.

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