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Steve Madden procura novos protagonistas e histórias para a próxima campanha
A Steve Madden procura dez pessoas para integrarem a próxima campanha da marca em Portugal, numa iniciativa que pretende dar voz e rosto às histórias de quem vive a marca. É neste contexto que nasce “Express Yourself”, a nova campanha da Steve Madden que convida a comunidade a partilhar as histórias e momentos que marcaram a sua relação com a marca.
Porque há sapatos que completam um look, mas há outros que ficam associados a momentos que permanecem na memória, a Steve Madden quer dar voz às pessoas que estão por detrás dessas histórias. Seja uma viagem especial, uma primeira entrevista, uma celebração ou uma conquista, a marca procura conhecer as experiências que transformam um par de sapatos numa peça carregada de significado.
Para participar, os interessados deverão partilhar a sua história através de um pequeno vídeo. Entre todas as candidaturas, serão selecionadas dez pessoas que terão a oportunidade de participar numa produção profissional, a acontecer em Lisboa e no Porto, onde as suas histórias serão captadas e transformadas em conteúdos que, em conjunto, vão construir a próxima campanha da Steve Madden em solo nacional.
Desde a sua chegada a Portugal, em 2019, a Steve Madden tem vindo a consolidar…
YOU ARE THE MOMENT，焦点由你 Steve Madden联合刘柏辛开启夏日风格节奏
从春日自在踩点登场，到盛夏序章正式拉开——纽约潮流先锋品牌Steve Madden思美登承袭春季“LAND THE BEAT 不赶潮流，踩点登场”的情绪叙事，正式释出先锋唱作人刘柏辛（Lexie Liu）夏季全新主题视觉大片。春季镜头里刘柏辛留下的那句“It's your turn”，正是写给这一季的开场白。全新主题「YOU ARE THE MOMENT」深度呼应Z世代年轻人不被单一审美定义、追求独一无二自我表达的精神内核——这个夏天，焦点，由你。
从音乐到造型，刘柏辛始终掌控着自己的节奏。这位极具辨识度的先锋唱作人，将电子、R&B与国风融会贯通，塑造出独属于她的听觉美学；而她敢于突破的时尚姿态，恰与Steve Madden鼓励自我表达的品牌内核同频共振。本次全新夏季主题视觉大片中，刘柏辛演绎了多套适配不同夏日场景的造型，在城市日常和夏日派对之间随心切换。步履所至，皆是个人主场焦点。
华灯初上，都市坠入夜的节奏。赴一场属于夜晚的浪漫仪式，解锁本季高光造型。刘柏辛脚踩Steve Madden Dolores编织粗跟凉鞋，交错的编织肌理自带松弛节奏，步履间尽显悠然姿态；而Steve Madden珍珠装饰牛仔裤，以细腻珠饰点亮暗夜，在精致派对感与日常实穿性之间找到了恰到好处的平衡——不费力，自成焦点。
晚风不眠，焦点不散
夏日气息漫入街巷，暮色城市楼宇铺展出现代感的背景。刘柏辛脚踩Steve Madden Brioche拼色运动鞋——爱心金属扣点缀鞋身，蛇纹纹理拼接设计勾勒出复古甜酷的独特风格，轻松驾驭通勤、逛街等日常轻场景。这份松弛随性，恰是对「YOU ARE THE MOMENT」的另一种注解：不必刻意寻找高光，悠然做自己的每个瞬间，都自带光芒。
街头律动，聚焦而上
暖调红沙发前，复古氛围拉满。刘柏辛脚踩Steve Madden Cashbox德训鞋，甜系穿搭混搭街头元素，打破既定风格。阿甘鞋廓形复刻经典，撞色鞋带与字母logo加持美式酷感——不设限，自焦点。
刘柏辛将Sugar Cool甜酷美学注入每一次造型变奏，诠释Steve Madden包容多元、鼓励自我表达的时尚态度——不设限，不跟随，每个不被定义的瞬间，都是对「YOU ARE THE MOMENT」最鲜活的注解。不必追赶节拍，因为站立、起舞、回眸的每一瞬，本身就是动人的韵律。
从纽约街头到夏日日常，Steve Madden邀你踩准自己的节拍，以鞋履书写态度，让每一步掷地有声。节奏落地，目光汇聚——You are the moment，这个夏天，焦点，由你。
关于Steve Madden集团
Steve Madden是一家专注于设计、资源整合与营销潮流鞋履、配饰及服装的时尚集团。 除经营自有品牌 Steve Madden®、Kurt Geiger London®、Dolce Vita®、Betsey Johnson®、Carvela®、Blondo® 及 ATM® 外，公司还拥有 Anne Klein® 品牌鞋履、手袋及其他配饰品类的授权业务。同时，Steve Madden集团为多家零售商提供自有品牌产品的设计与采购服务。集团批发业务覆盖百货商店、大型连锁零售商、折扣店、鞋类专营店、电商平台、全国性连锁店、精品店及独立门店，并直营实体零售门店与电商网站。此外，Steve Madden集团亦将部分品牌授权予第三方，用于服装、配饰及家居类产品的营销与销售。
关于Glamear格美乐
Glamear格美乐商贸有限公司是一家来自中国的国际时尚品牌管理公司，拥有丰富的奢侈品女装、时尚鞋履及配饰品牌管理经验，并在全球多个战略市场设有分支机构，业务覆盖大中华、美洲、欧洲等地区，展现出强大的国际化布局。Glamear格美乐的业务涵盖直面消费者的全渠道零售与全球批发及战略合作伙伴网络，与全球近400个国际伙伴合作，通过灵活的商业模型满足多元市场需求。
Glamear格美乐与全球知名时尚集团Steve Madden达成战略合作，在中国市场共同设立合资公司，全面负责集团旗下Steve Madden及Dolce Vita两大品牌在中国市场的战略布局与运营管理。凭借高效的供应链和数字化运营，Glamear格美乐为合作伙伴与消费者提供无缝衔接的时尚解决方案。未来，我们将继续深化全球战略，引领时尚行业的创新与发展。返回搜狐，查看更多
EXCLUSIVE: Steve Madden Declares ‘Everyone Has Something to Say About Shoes’ With New Campaign Series Inspired by Indie Cinema
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Steve Madden is ringing in the upcoming fall season with a new four-part campaign series, “Everyone Has Something to Say About Shoes,” inspired by indie cinema. These witty vignettes, in which the shoes are the main characters, showcase a wide-ranging footwear collection for men and women launching Monday.
Steve Madden‘s “Every One Has Something to Say About Shoes” campaign image.
The videos feature a range of up-and-coming and established talent, including singer-songwriter Grace VanderWaal, who signed with IMG models in 2017 at the age of 13, as well as Tanner Zagarino, Alana Morrison, Max Manticof, Ella Ballentine, Ruby Snowber, Faith Jaggernauth and Selina Yang.
Like the brand’s fall 2024 campaign “Never Miss a Beat” which highlighted icons of New York City, this latest Steve Madden marketing endeavor takes place in the city where the company is headquartered. The series, which was directed by Marissa Velez and styled by Gabrielle Karefa-Johnson, was shot on location at the cafés Lucien and Pete’s Tavern in New York City.
Steve Madden’s Shay style.
Steve Madden Shay Burgundy Leather Flat
As named…