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The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.
But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.
Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.
Past studies have found that over 99.9% of customers read reviews when shopping online, with 96% specifically seeking out negative reviews to better assess a business.
So it is inarguable that customer reviews and ratings like Google star ratings are critical to building trust and winning business.
This is your guide to how they work.
A Google star rating is a consumer-powered grading system that lets other consumers know how good a business is based on a score of one to five stars.
These star ratings can appear across maps and different Google search results properties like standard blue link search listings, ads, rich results like recipe cards, local pack results, third-party review sites, and on-app store results.
When a person searches Google, they will…