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为庆祝品牌成立50周年，Sportmax 倾情推出周年纪念特别系列

今年，为庆祝品牌成立 50 周年，Sportmax 倾情推出周年纪念特别系列。在前行的道路上，Sportmax 既不忘秉承品牌传统，也始终着眼于未来。回溯70年代的品牌历史，SPORTMAX曾引进新颖的剪裁工艺解构衣服及大衣。那时的系列服装采用一种独到的缝纫工艺：得益于特制缝纫机，在拼接各种面料的同时，生产出一款高辨识度的装饰型缝线，与色彩明艳的超轻大衣相得益彰。全新的 Sportmax 周年纪念系列正是从这一工艺中汲取灵感，以现代廓形及款型重新诠释具有标识性彩色缝线的品牌经典时装。整个系列包括大衣、西服上装、连衣裙、衬衫及针织衫等 15 款时尚精品，打造别致百搭的魅力衣橱。彩色缝线化为精致醒目的标识，跃然于全系列单品之上。无论是连帽大衣，还是可拆卸的风衣及西装，均淋漓彰显了现代剪裁的新颖巧思。精选系列还推出多款专为品牌 50 周年纪念精心设计的配饰，如别具一格的帽子、单肩包、运动鞋和眼镜等。

Green, Clothing, Outerwear, Fashion, Trench coat, Art, Fashion design, Costume design, Coat, Illustration,

SPORTMAX

Fashion model, Clothing, Green, Dress, Photo shoot, Fashion, Waist, Beauty, Standing, Formal wear,

SPORTMAX

Green, Clothing, Outerwear, Overcoat, Standing, Coat, Dress, Fashion, Robe, Trench coat,

SPORTMAX

Red, Clothing, Beauty, Pink, Fashion, Outerwear, Lip, Material property, Fashion design, Model,

SPORTMAX

Red, Fashion model, Clothing, Pink, Photo shoot, Formal wear, Beauty, Dress, Fashion, Magenta,

SPORTMAX

Clothing, Blue, Cobalt blue, Electric blue, Fashion, Purple, Formal wear, Outerwear, Overcoat, Suit,

SPORTMAX

Clothing, Overcoat, Coat, Red, Fashion, Fashion model, Outerwear, Duster, Trench coat, Sleeve,

SPORTMAX

Fashion model, Clothing, Dress, Green, Formal wear, Day dress, Gown, Bridal party dress, Fashion, Teal,

SPORTMAX

Blue, Clothing, Cobalt blue, Fashion model, Fashion, Electric blue, Robe, Overcoat, Fashion design, Duster,

SPORTMAX

Blue, Clothing, Cobalt blue, Fashion, Electric blue, Beauty, Fashion design, Fashion model, Azure, Haute couture,

SPORTMAX

Eyewear, Sunglasses, Blue, Cool, Face, Glasses, Beauty, Electric blue, Cobalt blue, Fashion,

SPORTMAX

Blue, Clothing, Cobalt blue, Electric blue, Coat, Outerwear, Fashion, Headgear, Sleeve, Trench coat,

SPORTMAX

Blue, Cobalt blue, Electric blue, Fashion, Photo shoot, Footwear, Human leg, Photography, Shoe, Model,

SPORTMAX

Green, Clothing, Hat, Beauty, Fashion, Headgear, Lip, Fedora, Fashion accessory, Outerwear,

SPORTMAX

Fashion model, Clothing, Red, Dress, Formal wear, Fashion, Pink, Photo shoot, Magenta, Fashion design,

SPORTMAX

本系列以鲜艳明快的翡翠绿、深红和深海蓝三色为主，让人仿若回到复古的 70 年代。此外，Sportmax 周年纪念系列单品的精彩设计及彰显的活力也激发了法国艺术家 Aurore de La Morinerie 的创作灵感，她通过具有冲击力的插画作品栩栩传达出品牌的精髓。相关插画作品将塑造出一位主角形象，揭秘 Sportmax 品牌过往 50 年中的精彩故事，并收录成册于今年年底由 Assouline 发行出版。

Turquoise, Standing, Denim, Bag, Electric blue, Tote bag, Fashion accessory, Illustration, Handbag,

SPORTMAX

Green, Clothing, Trench coat, Outerwear, Coat, Overcoat, Costume, Sleeve, Costume design, Fictional character,

SPORTMAX

Blue, Turquoise, Bag, Outerwear, Electric blue, Beige, Hood, Denim, Paper bag, Luggage and bags,

SPORTMAX

Clothing, Outerwear, Trench coat, Dress, Robe, Coat, Sleeve, Beige, Costume, Hood,

SPORTMAX

Sportmax 周年纪念系列将于 2020 年 2 月 / 3 月起在 Sportmax 单品牌精品店、所有 Max Mara 旗舰店以及各大百货商场的专用展示空间隆重推出，敬请期待。

Clothing, Outerwear, Costume, Costume design, Sleeve, Coat, Fashion design, Overcoat, Trench coat, Robe,

SPORTMAX

Clothing, Green, Outerwear, Overcoat, Coat, Trench coat, Standing, Sleeve, Costume, Hood,

SPORTMAX

Clothing, Cobalt blue, Blue, Electric blue, Outerwear, Trench coat, Overcoat, Coat, Standing, Robe,

SPORTMAX

Clothing, Robe, Red, Outerwear, Coat, Sleeve, Overcoat, Trench coat, Dress, Nightwear,

SPORTMAX

Clothing, Red, Trench coat, Coat, Outerwear, Sleeve, Overcoat, Day dress, Collar, Robe,

SPORTMAX

Clothing, Blue, Robe, Turquoise, Outerwear, Cobalt blue, Sleeve, Electric blue, Aqua, Coat,

SPORTMAX

Clothing, Green, Outerwear, Sleeve, Coat, Robe, Overcoat, Dress, Collar, Trench coat,

SPORTMAX

Sportmax 2025秋冬：「流蘇」將成最新重點趨勢，流浪包與裙裝打造飄逸之美｜米蘭時裝週

Sportmax 2025 秋冬，延續了上一季的雕塑廓形與流蘇元素，以「突破性重塑」為題，將平凡化作非凡，來展現品牌的實驗精神。本季靈感源自一群堅韌果敢的Sportmax女性，包括工匠、設計師、職場菁英、母親與摯友，她們的務實態度與睿智視角，共同塑造了Sportmax的知性、簡約又性感的形象。這些經典衣櫥單品在精湛工藝的詮釋下，凝練出女性服飾的奢華氣質。

Sportmax標誌性的雙層羊毛面料再度現身，為核心單品賦予柔軟細膩的質感。雕塑般的輪廓，在雙層垂墜或獨特的編織工藝，打造的牛仔仿視錯覺；人造皮草大衣採用圍裹式輪廓，仿若短毛緹花鱷魚皮視覺效果，輕盈柔軟的絨毛隨步履律動，營造靈動姿態。

前衛皮革單品或與柔軟貼合羊毛搭配，增添溫暖層次，或透過蟒紋壓花工藝呈現華麗奢美的質感；而其中立體剪裁的精工針織套裝，更是經典西裝的優雅替代之選。

Isidore Montag