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SneakMart Aims To Unite Sneaker Community And Create ‘Facebook For Sneakers’
A 17-year-old is about to take over the sneaker resale market. Anthony Debrant started collecting sneakers at age 12, saving up birthday and holiday money to buy his first pair of Nike Air Jordans. Today, he owns 60 to 70 pairs of sneakers, but he wanted to do more than just collect them—so he came up with an idea for a platform called SneakMart. According to Debrant, SneakMart was created to “simplify the lives of sneakerheads.” It is an online platform for sneakerheads created by a sneakerhead. Debrant wanted to make something user friendly and with low fees—as a sneakerhead, he does not want to take money from fellow sneakerheads. The platform consists of both a website and a mobile app, and functions as a sneaker broker, allowing users to act as both buyers and sellers. SneakMart puts the whole sneakerhead community in a single space, creating both a marketplace and social media platform for the sneaker obsessed. As the market for sneakers continues to expand and quantities remain limited, the resale market is only going to grow, and early innovators like SneakMart will shape expectations in…
The holidays are upon us and the gift-giving season is here! Everybody has a sneakerhead in their life, maybe it’s your whole friend group, perhaps it’s just a cousin, maybe it’s you, but without a doubt, there is at least someone in your life who lives and breathes all things streetwear and sneaker culture. What do you buy for that person? That’s a truly tough question — sneakerheads are all incredibly picky about what they like and there is nothing more embarrassing than buying the coolest person in your family/friend group a present you think they’ll like only to be proven woefully wrong.
Luckily for you, we’re experts!
We’ve created a gift guide of accessories every sneakerhead needs as well as a collection of super-hyped drops and the most popular sneaker silhouettes of 2022. But before we dive into our ultimate sneakerhead gift guide, you’re going to need to do a bit of research about the person you’re buying for. That’s a lot easier than it sounds — simply hit up their Instagram (if they’re a sneakerhead, they have an Instagram, and they probably post a lot about their shoes) and scan their footwear. If you see a lot of…
Reebok and rapper Kendrick Lamar take a stand against gang violence with these sneakers. On the right heel, the word "red" is sewn, representing the Bloods street gang. On the left heel, the word "blue," representing the rival Crips. On the backside of each of the tongues is the word "neutral."
For example, the Adidas UltraBoost X Parley tell about ocean pollution; the Kendrick Lamar x Reebok Ventilator tell about rival gangs; and the Nike Zoom Vapor 9 Tour "White Cement" tell about the friendship between two living sports legends.
But even more interesting than the stories behind Russell Barfield's 100-plus-pair collection is the fact that he knows those stories, which makes him an uncommon consumer. It makes him a "sneakerhead."