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Skopes' new retail vision

Leeds-based formalwear brand Skopes has just opened a new concept flagship store at Westfield White City in its 70^th anniversary year. It’s certainly raised a few eye brows, with the intention very much of making a statement. We take a look inside and talk to the brand’s head of retail, Mike Rich.

Last night saw the launch party and ribbon cutting at the new Skopes Westfield White City concept store, complete with jazz band, shoe shine man and drinks aplenty.

This is the 12^th Skopes shop in the UK, but only the second at full price, the other being in Coventry, as the rest are in designer outlet centres across the country. This brand-new concept, in celebration of the brand’s 70^th anniversary year - having been established in Leeds in 1948 - is the way forward for its retail strategy, complete with updated branding. It has a much more contemporary feel.

The Dalziel & Pow designed store features a chill out area at the back with an orange sofa and a bar area, designed so wedding parties can gather for a beer or coffee while trying on their chosen suits in the spacious changing rooms, which…

Skopes relaunched – the next chapter of tailoring

Established in 1948, heritage men’s tailoring business Skopes is celebrating this year’s 70th anniversary in style – unveiling a company-wide rebranding and the launch on 1 December of a new, digitally connected store concept in the Westfield London shopping centre in White City.

Today, Skopes’ operations cover retail in 11 own stores, its transactional website, mail order, 70 concessions, and wholesale. It has more than 346 active accounts in the UK, and 100 in Ireland. The brand says retail is its biggest category “by far”. Skopes mostly sells suiting in chest sizes up to 62 inches and trousers up to 48-inch waist. Wholesale prices range from £14 for trousers to £120 for a three-piece suit. 

Managing director Simon Cope claims that the business is currently at “£25m [turnover] and is going to be £33m in 2019”. He expects it to hit £50m “in the next few years”. Profit last year was £1.35m.

Cope is the third generation to lead the family-owned business and believes in constantly driving it forward – 2018 has been a year of investment, aimed at securing its future growth.

We have to keep evolving to stay relevant in the consumers’ minds

Simon Cope

“Our…