Simply find the best possible online shopping See By Chloe deals
Shop See By Chloe products and compare prices and listings on popular online marketplaces.
Coty Inc. is adding to its Chloé fragrance franchise this spring with See by Chloé, a scent inspired by the fashion house’s youthful apparel line of the same name.
“Chloé is one of our fastest-growing houses and we are positioning it as a powerhouse,” said Jean Mortier, president of Coty Prestige. “It has a huge global reach and also much potential in the U.S.”
Coty acquired the Chloé scent license in May 2005, as part of an $800 million deal with Unilever that also included the scent licenses for Calvin Klein, Cerruti, Vera Wang and Lagerfeld. The brand currently has seven fragrances: four for the Signature pillar and three for the Love, Chloé pillar. This scent is the first in the See pillar, noted Mortier. He added that the Chloé fragrance business currently does about 50 percent of its sales in Europe, 7 percent in Japan, 15 percent in Asia, 10 percent in the U.S. with the balance in travel retail.
For See by Chloé, the target user is 18 to 30 years old with an mischievous, rock ’n’ roll edge, said Françoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige.
The scent launches globally in…
For fall 2020, the See by Chloé girl is leaning into the textures and colors of Ireland, with the country’s capital of Dublin serving as inspiration. The See by design team has a knack for weaving together modern and vintage sensibilities, like a prim cable-knit sweater with angular platform boots or a bow blouse with sleek, pin-tucked trousers, and this collection’s strength was in that eclectic, wearable mix.
In keeping with the Dublin reference, much of the line met somewhere in between country-chic and urban style. The patchworked sweaters would fare well on a northern adventure, while the comfy pointelle knit dress would align better with the busy lifestyle of a See by Chloé girl on the go. Outwear was strong this season, too, with nods to classic athletic gear in quarter-zip fleeces and hoodies. A lacquered shearling coat and matching vest were more refined options for staying warm when the temperatures plummet.
As for accessories, the team added a trendy mini bag to their cult Hana fleet and introduced the Alvy, a deconstructed bucket, and Roby, a dainty cross body. For the first time, those bags will be vegetable-tanned without chemicals, hinting at a more sustainable See by Chloé…