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One of Australia's most celebrated and glamorous swimwear brands has been put up for sale less than three years after it was saved from administration.
Seafolly has been put on the market by the label's private equity owner L Catterton with FTI Consulting engaged to handle the sale.
The swimwear label is the latest Australian company to go up for sale after Japanese firm Kirin lobbed a $1.85billion takeover bid for Blackmores and 7-Eleven announced it was in search of a new owner.
Seafolly sparked backlash in March after it hired a bearded non-binary activist and stylist Deni Todorovič for one of its campaigns.
Seafolly, one of Australia's most celebrated swimwear brands, is being sold, less than three years since it was saved from administration during the Covid-19 pandemic. Australian model Jesinta Franklin, who has represented Seafolly, is pictured
L Catterton, the private equity company that owns the bikini brand, has told potential investors it expects sales to go up by 45 per cent in the next six years. Australian…
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News Corp Australia.
Seafolly has released photos of model Steph Claire Smith, who will serve as the new global face of the swimwear brand, months after it suffered backlash for the use of a non-binary influencer serving as a model.
It is the first large-scale campaign for the brand since the backlash for partnering with Deni Todorovič in March this year.
The current campaign, Back To Paradise, showed a beaming Steph Claire Smith, 29, flaunting her toned figure in a number of bikinis on Bondi Beach.
In one photo, Steph lazed on a surfboard in one of the brand's bikinis which featured a graphic bandana top and matching bikini bottoms.
Another image showed Step flaunting her abs in a pink stripe triangle bikini along with a 70s-inspired graphic set in another image.
Seafolly has released photos of new global face of the swimwear brand Steph Claire Smith, 29, in its latest campaign, months after suffering a PR disaster after using a non-binary influencer Deni Todorovič to serve as a model. Pictured: Steph Claire Smith
In a statement, Seafolly alluded to Steph being the beach-loving, all…