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Toyota’s Scion brand returns with a wild hybrid concept, hinting at a nontraditional future filled with experimental mobility products
December 17, 2025 at 11:43
At the recent SEMA show in Las Vegas, Toyota brought the Scion brand back from the dead, unveiling a wild side-by-side concept using the same hybrid powertrain as the Tacoma. So, what does the future hold for Scion?
According to Don Federico, the chief engineer behind the Scion 01 Concept, Scion is being revived “as an opportunity for mobility.” Curiously, Scion has been notably absent from recent Toyota announcements.
Read: Toyota Brought Scion Back From The Dead And Broke Every Rule
Speaking with Road & Track at SEMA, Federico said Scion is “getting back to the roots of Scion, which was supposed to be this test laboratory. This is that.” Importantly, this does not mean that you’ll be seeing new Scion products on a road near you anytime soon.
Federico says that we will see several different products from Scion in the future…