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As the new VELUX EHF Champions League season throws off across Europe, EHF Marketing GmbH, the marketing arm of the European Handball Federation, has confirmed the signing of a new four-year cooperation with the Swedish footwear and apparel supplier, Salming Sports AB.
The deal will see Salming become the official sports outfitter of the EHF Champions League and EHF Cup for a four-year period up to and including the 2019/20 season. One of the fastest growing brands in handball, Salming is also known for its high quality products for running, floorball and squash.
New merchandising range coming soon
As the official sports outfitter to EHF Marketing GmbH, the company is now working to develop an Official Merchandising range for the EHF Champions League to be launched later this season. In the future the range will include both an ‘EHF Champions League’ branded line and also special products for the VELUX EHF FINAL4 and WOMEN’S EHF FINAL4.
For the first time EHF Champions League products will be available to purchase online with more details to be released early in 2017. Handball fans will also get the chance to see the complete EHF Champions League range and Salming products for themselves at…
Borje Salming played 16 seasons for the Toronto Maple Leafs from 1973 to 1989. In his more than 1,000 regular-season games (1,099 to be exact), he scored 148 goals and 620 assists for 768 points. More remarkable, he ended his Maple Leafs career with a plus-minus of plus-155. What makes that high plus-minus so remarkable is that, during his last ten seasons with the Maple Leafs, the team was horrible, seldom close to having a winning season.
During the 1976-77 season, Salming set career highs in assists (66), points (78), plus-minus (plus-45), and was a finalist for the Norris Trophy (he lost to the Montreal Canadiens’ Larry Robinson). Interestingly, he was also a finalist for the Norris Trophy again in 1979-80 but again lost to Robinson. After Salming left the Maple Leafs, he played a final NHL season with the Detroit Red Wings and three more seasons in the Swedish Elite League before retiring in 1993.
How much does Salming mean to the Maple Leafs? To fans who watched him play, it is no surprise that a banner with his likeness, name, and number (21) hangs in the rafters of the Scotiabank…