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News of the birth of Evie Pig, the latest arrival in the Peppa Pig universe, has captured headlines as fans celebrate Mummy and Daddy Pig's bundle of joy.
But the reveal of Evie Pig's name is cause for concern for one mother whose own daughter is named Evie, as she fears it will become a source of bullying.
Danielle Price, 27, said she worries other children will start oinking at her two-year-old daughter in the playground because of the cartoon character.
She said she chose the name 'Evie' because it was 'pretty and delicate', and was initially excited by the reveal of the new cartoon baby.
But after some thought, Danielle now has concerns that Evie will be associated with the animated pig when meeting other children.
The sales advisor from Dromara, County Down, Ireland, said: 'Initially, I was like "oh my goodness, this is so good". And when I go home, Evie is going to be thrilled when I tell her.
'After I thought about it a bit, I realised children will know this pig as Evie Pig, and what if people started calling my daughter Evie Pig or started…
When it was announced live on Good Morning Britain yesterday that national icon Peppa Pig had welcomed a new baby sister, fans across the world could hardly contain their excitement.
It was the latest step in a masterful PR campaign which has seen the loveable cartoon character and her family - Mummy, Daddy and brother George - go viral in recent months as excitement built for the big announcement.
From live interviews with the family on Good Morning Britain to a gender reveal party at Battersea Power Station, the brand has kept audiences hooked and made headlines across the world.
Now, MailOnline can reveal how the company behind the campaign engineered its publicity Masterclass - and the woman behind it.
Peppa Pig's PR team lies in PrettyGreen, an agency with years of experience handling clients that are some of the world's largest brands - including Amazon Music, Disney and Pizza Express.
Headed up by Managing Director Sarah Henderson, who has been at the firm for 14 years, staff at PrettyGreen worked hard behind the scenes to turn the cartoon into global…