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Published
September 15, 2026
Paul Smith is heading to the streets of New York City to unveil the UK fashion brand’s Autumn/Winter 2026 campaign.
Paul Smith
Coinciding neatly with the opening of the new Paul Smith Madison Avenue flagship in October, the campaign celebrates the brand’s “enduring relationship with the city” while “reflecting a continued commitment to bringing British tailoring and craftsmanship stateside, catering to those navigating the frenetic pace of everyday New York life,” it says.
Following a cast of characters through the city, “familiar streets become the backdrop for unexpected moments, viewed through the unmistakable Paul Smith lens.”
At the heart of the collection is Sir Paul Smith’s “lifelong appreciation for the everyday uniform.” A suit wearer himself, “he revisits some of his most recognisable silhouettes from the late 1980s and early 1990s, drawing on the nostalgia of that era while reimagining them with a softer, more contemporary sensibility.”
The result, we’re told, is tailoring “that feels relaxed, familiar, and relevant for today, underpinned by the craftsmanship that has defined Paul Smith from the very beginning.”
Paul Smith
Photographed by Samuel Bradley and filmed by Cameron Turnbull, the campaign “captures a distinctly New York energy, balancing iconic landmarks…
John Lewis is delighted to announce the launch of an exclusive PS Paul Smith tailoring collection just in time for the peak occasion wear period between April and June. The collection marks the first time PS Paul Smith have launched an exclusive tailoring capsule with a partner.
The exclusive line features a classic tailored fit suit available in six fabrics, alongside seven unique shirts. Each piece uses timeless fabrics in a traditional colour palette, updated with vibrant and characterful details synonymous with Paul Smith’s creativity and individuality.
John Lewis is known for its strong curation of premium brands, consistently bringing exciting new collections and exclusive ranges to its customers. By partnering with Paul Smith, a beloved British brand, to create the luxury PS Paul Smith capsule collection, John Lewis is able to expand its premium tailoring offer, an area that is fast growing within Menswear.
Beth Pettet, Head of Menswear at John Lewis says, “Tailoring has long been a reason to come to John Lewis; in the past year we’ve seen sales of men’s tailoring increase more than 20%. John Lewis is a destination for customers looking to shop premium British menswear brands, and the new PS Paul Smith capsule…
In Paul Smith's new memoir, Threads, My Life in Style, he recalls how he went to his deserted offices during the Covid lockdown dressed in a suit in an effort “to make life seem more normal”. There he found 18 containers of milk burst on the floor and spent three hours mopping it up. He found himself thinking: “I wonder if my friend Giorgio Armani is doing something like this now? Or Tom Ford?” When he recounted this to his colleagues, “they all said the same thing: ‘Oh no! Only Paul Smith…'”. He took it as a compliment.
Smith's “can-do” attitude and infectious “joie de vivre” have always been a feature of his work, says the Financial Times. He's “the perfect ambassador for the soft power of tailoring – both in person and as founder and designer of his namesake business”. The atmosphere around him is one of such “merry eclecticism and creativity” that it's hard to believe he turned 80 in July.
Paul Smith on opening his first ‘boutique’ in 1970Smith – who opened his first shop in Nottingham in 1970 – declares he doesn't think of the birthday as a milestone because “if…