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Paladone joins forces with The Lego Group

This partnership will see Paladone bring to market iconic new formats reflecting Lego building bricks and Lego Minifigures.

Paladone has announced a new licensing agreement with The Lego Group. The company is committed to designing, distributing and promoting a levelled-up range of fun and practical products inspired by the Lego Group’s iconic construction toys to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products and bringing fresh, imaginative gifts and merchandise to Lego fans worldwide.

“We’re beyond excited to be building something amazing with the Lego Group, one of the world’s most loved and iconic brands,” said Jim Downey, chief executive officer of Paladone. “This partnership lets us click our award-winning design and global reach together with the Lego Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love.”

Given The Lego Group’s commitment to health, safety and environmental responsibility, securing the licence has been a rigorous and lengthy process, one made possible by the hard work of many Paladone key players. Celine Lu, the head of Global Vendor Compliance & Sustainability at Paladone, believes this recognition from The Lego Group reinforces Paladone’s ability to meet…