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Paladone joins forces with The Lego Group

This partnership will see Paladone bring to market iconic new formats reflecting Lego building bricks and Lego Minifigures.

Paladone has announced a new licensing agreement with The Lego Group. The company is committed to designing, distributing and promoting a levelled-up range of fun and practical products inspired by the Lego Group’s iconic construction toys to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products and bringing fresh, imaginative gifts and merchandise to Lego fans worldwide.

“We’re beyond excited to be building something amazing with the Lego Group, one of the world’s most loved and iconic brands,” said Jim Downey, chief executive officer of Paladone. “This partnership lets us click our award-winning design and global reach together with the Lego Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love.”

Given The Lego Group’s commitment to health, safety and environmental responsibility, securing the licence has been a rigorous and lengthy process, one made possible by the hard work of many Paladone key players. Celine Lu, the head of Global Vendor Compliance & Sustainability at Paladone, believes this recognition from The Lego Group reinforces Paladone’s ability to meet…

Paladone expands Bluey licensed product range into Australia

Paladone’s Australian Bluey range, which includes three innovative new products featuring the lovable blue heeler, is set to be available for retailers from early next year.

Paladone, in partnership with BBC Studios, has announced the expansion of its Bluey range into Australia. This extension of Paladone’s global footprint marks an exciting milestone as Paladone returns to Australia, introducing innovative licensed products to a wider international market.

Three Bluey products will launch initially for retailers, including the Icon Alarm Clock, a GloBuddies companion light featuring sounds from the hit TV series and a soft, safe silicone SquishyGlo Light – inspired by one of the show’s most iconic toys, Floppy.

Paladone currently holds the licence for Bluey across the EMEA region, as well as in Mexico and Latin America. This expansion will build on that already successful foundation by tapping into a new audience.

“This beloved Australian brand is a fantastic addition to Paladone’s portfolio, strengthening our presence in the region and opening exciting new opportunities with retailers. It’s a big win for the business and a brand that truly connects with Australian families – including mine,” said Elley Camilleri, head of Sales for Paladone’s APAC region.

Paladone’s Australian Bluey…

Paladone showcases Mario and Zelda products

New York Toy Fair is home to one of the largest annual consumer product showcases in the US. The biggest names in toys come together to reveal and show off what’s next for their company and fans. Paladone is a large name in this space, as they collaborate with some of pop culture’s most popular brands.

Greg Burke, our illustrious Video Editor attended Toy Fair 2020 and visited Paladone’s booth on the show floor to see their newest products. In the video, Paladone showcases a line of products based on the hit Nintendo franchises The Legend of Zelda and Super Mario. For the Zelda collection, we were shown triforce and master sword USB powered desk lights that retail for $34.99. In addition, there were also new drinkware items, such as cups and mugs. There’s also an alarm clock that makes signature sounds from the fan favorite The Legend of Zelda: A Link to The Past.

Next up, Paladone showed us their line of Super Mario products. One of the coolest items in this collection was the piranha plant desk light…