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Oliver Sweeney shoes has launched a new press advertising campaign created by Bray Leino.
The campaign develops the ‘Eyes say it all’ message using pictures of people transfixed by other people’s Oliver Sweeny shoes which are out of shot.
The ads will also run in men’s lifestyle magazines such as GQ and Mane’s Health, with the concept being explored over four different executions.
Kate Brookes of Bray Leino said: “The ambiguity in the image, and the absence of a product shot, invites an intelligent response from the reader; nothing is spelled out but the brand name. This is a stylish, confident approach to Oliver Sweeney’s advertising, which befits the sensibilities of their target audience perfectly."
Oliver Sweeney Creative Director Roland Haynes said: “Combining the creative energy of great British design with the consummate flair of Italian manufacturing prowess, Oliver Sweeney shoes are worn by a host of celebrities including: Will Smith, Dylan Jones, Gordon Ramsay, and Jay Kay. They are stocked in more than 120 stores across the UK.”
Footwear designer Oliver Sweeney knows how to put pep in men’s steps. The cobbler has introduced the Johnnie Walker Oliver Sweeney brogue, an oxford wingtip designed to hold a miniature bottle of the famed whiskey in the heel without compromising the shoe’s utility and classic look.
In order for the shoe to hold the bottle, the heel was reworked in the brand’s Italian factory so it could be attached from the sides, rather than through the middle, the company reported.
The heel compartment is lined with Johnnie Walker red suede to keep its pressure cargo intact and is finished with a transparent top piece that allows the tipple to be visible with each step. Red is carried throughout the shoe, accenting the tan brogue’s leather outsole, laces and insole, as well as the “JW” embroidered on the heel counter.
Just 130 pairs of the $489 shoe have been made. It is currently available on OliverSweeney.com.