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O'Neills' sales boosted by sales of 2024 All-Ireland jerseys and 'lingering' Paul Mescal dividend

Bumper sales in replica jerseys for 2024 senior All-Ireland hurling winners Clare and losing finalists Cork helped sport-brand O'Neills to record pre-tax profits of €3.4m last year.

New accounts filed by O’Neills' Balbriggan Textiles Ltd shows that pre-tax profits rose by 2% to €3.4m after the group's gross profit increased by 1.5% from €14.48m to €14.69m in 2024.

Finance Director with O’Neills, Paul Towell, said that the Cork replica jersey has been a best seller across 2024 and 2025.

Mr Towell said that the sales of Clare replica jerseys received a second boost in 2024 with "very strong" sales of the commemorative blue Michael Cusack jersey which the senior hurlers wore in their All-Ireland semi-final win over Kilkenny.

Mr Towell said that O’Neills enjoys "a lingering dividend" from the Paul Mescal Normal People effect dating back from 2020 with sales of O'Neills shorts "still strong in 2024 and 2025".

He also said that 2024 "was a very good year" where business was boosted by replica jersey sales due to Derry City's 2024 FAI Cup Final appearance and Cliftonville winning the Irish Cup Final.

Mr Towell said that the firm has also enjoyed "very strong sales" of Bohemians DC Fontaines jersey.

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O’Neills chooses Brückner Power-Frame stenter

O’Neills Irish International Sports Company Ltd. is an Irish sporting goods manufacturer, and is the largest manufacturer of sportswear in Ireland, with production plants located in Dublin and Strabane. The 100 % Irish owned company was founded in 1918 by Charles O’Neill to produce Gaelic footballs and today the family-run company employs more than 900 people across Ireland, the UK, France, Australia and beyond.

With its own knitting mill and dyehouse, as well as printing and sewing facilities, the company is able to react rapidly to changing market requirements and to create its own new designs. This flexibility provides a competitive edge for O’Neills, and many leading sports clubs have jerseys made by it – from soccer to rugby to boxing, basketball, hockey and many other sports. Product quality is very important and is anchored deeply in the company’s history. This requires of course high-quality production machines, and in this respect, German machine builder Brückner clearly convinced O’Neills of the performance of its finishing lines.

Family-run company Brückner has developed drying and finishing lines for the textile industry for more than 70 years. Its lines are completely produced in Germany, and tests and developments can be made together with customers…

O’Neills launches new women’s athleisure collection

O’Neills has celebrated the launch of its new Allure women’s athleisure collection with an intimate wellness event in Belfast, bringing together 10 influencers to experience the new range through movement, connection and wellbeing.

Held at NØA Studio, the exclusive event introduced guests to Allure in a relaxed, premium setting designed to reflect the collection’s focus on versatility, comfort and effortless style.

The guest list included Deirbhile Kelly, Emily McNeill, Billie McCormick, Chelsea Gallagher, Gemma Mailey, Emma Morgan, Olivia McVeigh, Danielle Collins, Molly Parkinson and Abigail Parkinson, with the intimate format allowing guests to experience the collection first-hand while connecting with one another and the O’Neills team.

Guests began with a Reformer Pilates session, followed by refreshments and time to explore and experience the collection before taking part in a Barre class.

The event space at NØA Studio provided a calming backdrop, with its neutral palette and warm tones complementing the aesthetic of the Allure collection and creating a relaxed environment for movement, socialising and content creation.

The new O’Neills Allure collection has been designed to move effortlessly between workouts, studio sessions and everyday plans. Combining performance-inspired fabrics with clean, modern styling, the collection brings together versatile pieces that can be…