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The British company Nubian Skin is known for redefining what "nude" really means by finally making lingerie for women of a variety of shades. Now it's making another move to address a more diverse group of women, and it's doing it with tights.
Nubian Skin has launched Curve, a line of plus-size tights and hosiery that's available in up to a size 3XL. They come in shades like café au lait, cinnamon, berry and caramel to match the wearer's skin.
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Previously, the company stocked tights in the same variety of darker shades, but only up to a size large. After receiving lots of feedback that they should offer plus-size sizes, the company decided to make the move.
"We knew standard sizing covered a limited portion of the market, so it was always the plan to expand the size range if we were able to," Amy Lodder, a spokesperson for Nubian Skin, told Mic. "Fortunately, the hosiery has sold well and we decided to invest in expanding the range, and customer feedback also helped reinforce the decision."
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According to Nubian Skin's social media, there was clearly a demand. Comments on the company's Instagram posts range from…
Progressive lingerie brand, Nubian Skin has been awarded £500,000 of advertising space across London's transport network, which it says will be used to challenge advertising's "one-dimensional view of blackness".
Nubian Skin on challenging ad land's ‘one-dimensional view of blackness' with TfL win
Nubian Skin — which specialises in 'nude' undergarments for women of colour — won over the judges with its 'A Different Kind of Nude' campaign.
Developed and shot by its in-house team, the winning work (which will be the brand's biggest marketing push since it was founded in 2014) challenges assumptions surrounding the word 'nude' in the fashion industry.
'A Different Kind of Nude'
"[The idea behind the brand] is a very simple concept," Nubian Skin's founder and chief executive Ade Hassan MBE explained to The Drum.
"Nude is such an important colour in lingerie. But as a black woman, I could never find my 'nude' as it was always beige."
Hassan was certainly not alone in her frustration. When Nubian Skin presented its first product photo on Instagram, the campaign promptly went viral, confirming that she was onto something. Its first update gained Nubian Skin 1,000 followers in one week, and within a month the photo went…
Nubian Skin’s founder Ade Hassan broke through in an industry that often overlooks people of colour. Here, she offers advice for other disruptive business leaders