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Bakari Sellers Names the Most Effective Ways for Black Americans to Organize and Make a Change
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The British company Nubian Skin is known for redefining what "nude" really means by finally making lingerie for women of a variety of shades. Now it's making another move to address a more diverse group of women, and it's doing it with tights.
Nubian Skin has launched Curve, a line of plus-size tights and hosiery that's available in up to a size 3XL. They come in shades like café au lait, cinnamon, berry and caramel to match the wearer's skin.
Previously, the company stocked tights in the same variety of darker shades, but only up to a size large. After receiving lots of feedback that they should offer plus-size sizes, the company decided to make the move.
"We knew standard sizing covered a limited portion of the market, so it was always the plan to expand the size range if we were able to," Amy Lodder, a spokesperson for Nubian Skin, told Mic. "Fortunately, the hosiery has sold well and we decided to invest in expanding the range, and customer feedback also helped reinforce the decision."
According to Nubian Skin's social media, there was clearly a demand. Comments on the company's Instagram posts range from, "Yes! I…
How do you celebrate four years of outfitting brown-skinned women in comfort and style? For United Kingdom-based intimates company Nubian Skin, the answer was simple: Celebrate the customers that made the brand such a massive success.
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Turning the lens on a diverse group of its clientele, the brand explained via its website:
“We invited a selection of our customers for a shoot because we wanted to celebrate the women who helped to make Nubian Skin what it is today. Our brand was built on women of color spreading the word about Nubian Skin when we first launched back in 2014, so this seemed like a fun and empowering way to get those women involved. Celebrating women and diversity is central to our brand.”
Founded in 2014 by Ade Hassan, MBE, Nubian Skin was created to fill a niche in the lingerie market; debunking the traditional (and racist) definition of “nude” by providing a spectrum of deeper-hued options for women of color.
And women of color responded enthusiastically; from…
Nubian Skin’s founder Ade Hassan broke through in an industry that often overlooks people of colour. Here, she offers advice for other disruptive business leaders