Nicce online shopping search

Nicce - BingNovice

Nicce finds a niche

In recent seasons, young fashion trends in the menswear market have been dominated by streetwear influences. Streetwear brands such as Supreme and Palace have gained loyal followings for their designs, and luxury houses such as Louis Vuitton and Dior have adopted streetwear influences within their collections.

The high street, too, has been swift to adopt the streetwear aesthetic, and one brand carving itself a smart niche with its accessible, streetwear styles is London-based brand Nicce.

Founded in 2013 by Mitchel Galvin-Farnol, the brand began life inspired by underground music culture, and particularly by Galvin-Farnol’s experience working summer seasons on the party island of Ibiza.

Today, it has become a mid-priced streetwear staple for many retailers including JD Sports, Urban Outfitters, Footasylum and Asos – catering to customer demands for big name brands at high street price points. Wholesale prices range from £8.80 for a T-shirt to £40 for a winter jacket.

In November 2019, Nicce opened its first permanent retail store in east London, and now has ambitions for UK and international expansion.

While he declines to give exact figures on sales or profitability, managing director Rhys Davies, who joined in May 2018, tells Drapers that sales…

NICCE Unveils “A Dose of Dopamine” for AW25

NICCE returns for AW25 with A Dose of Dopamine – a collection that captures the energy of the city and the restorative calm of the outdoors. Designed for the movement-makers and mood-lifters, the line blends streetwear staples with uplifting design details rooted in music, art and everyday self-expression.

Expect signature silhouettes elevated through twisted tech graphics, tactile embroidery and fresh botanical prints. High-quality fabrications and vibrant bursts of colour deliver that instant serotonin hit — proof that style has the power to shift your state of mind.

At its core, the collection celebrates creativity, confidence and the joyful side of fashion — a natural evolution of the brand’s streetwear DNA.

Explore the collection at nicceclothing.com

About NICCE

Born in London in 2013, NICCE grew out of the city’s electronic music and club culture. Best known for its elevated casualwear — from essential hoodies and joggers to outerwear, underwear and everyday basics — the brand champions comfort, quality and a distinctive contemporary edge.

NICCE also offers a dedicated women’s range, reworking its signature aesthetic with sleek silhouettes and wardrobe staples like leggings and cropped fits.

And if you’re wondering about pronunciation — it’s inspired by the word “nice”, with…