Nicce online shopping search

Nicce - BingNovice

Nicce finds a niche

In recent seasons, young fashion trends in the menswear market have been dominated by streetwear influences. Streetwear brands such as Supreme and Palace have gained loyal followings for their designs, and luxury houses such as Louis Vuitton and Dior have adopted streetwear influences within their collections.

The high street, too, has been swift to adopt the streetwear aesthetic, and one brand carving itself a smart niche with its accessible, streetwear styles is London-based brand Nicce.

Founded in 2013 by Mitchel Galvin-Farnol, the brand began life inspired by underground music culture, and particularly by Galvin-Farnol’s experience working summer seasons on the party island of Ibiza.

Today, it has become a mid-priced streetwear staple for many retailers including JD Sports, Urban Outfitters, Footasylum and Asos – catering to customer demands for big name brands at high street price points. Wholesale prices range from £8.80 for a T-shirt to £40 for a winter jacket.

In November 2019, Nicce opened its first permanent retail store in east London, and now has ambitions for UK and international expansion.

While he declines to give exact figures on sales or profitability, managing director Rhys Davies, who joined in May 2018, tells Drapers that sales…

NICCE Unite East London & Ibiza For ‘High Summer’ Collection

Celebrating the peak of the summer season, NICCE has revealed its SS25 High Summer collection.

Merging its dual influences of East London and Ibiza, the new drop is split into themed colourways: Resort, Surge, Sylvan, Tropic, Vista, Fiesta, Riviera, and Soujourn. Each colourway features retro graphics and sharp, colourful logos that give the collection a vintage, ‘90s-inspired beach feel contrasted against the city graphics in the logo

The two contrasting elements of city and beach tell the story of the brand’s history and its roots in Bethnal Green and the White Isle. Text-based logos and graphics represent the streetwear element which are tempered by the comfortable fabrics and pastel colours of casualwear.

Founded in 2013, NICCE have packed a lot into the last 12 years and word has it there are some big announcements to come.

COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.

You can grab the new collection exclusively via their website now.

Image via Nicce

Image via Nicce

Image via Nicce

Image via Nicce

Image via Nicce

Image via Nicce

Image via Nicce

Image via Nicce

Related Products