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Nicce finds a niche
In recent seasons, young fashion trends in the menswear market have been dominated by streetwear influences. Streetwear brands such as Supreme and Palace have gained loyal followings for their designs, and luxury houses such as Louis Vuitton and Dior have adopted streetwear influences within their collections.
The high street, too, has been swift to adopt the streetwear aesthetic, and one brand carving itself a smart niche with its accessible, streetwear styles is London-based brand Nicce.
The Nicce Store
Founded in 2013 by Mitchel Galvin-Farnol, the brand began life inspired by underground music culture, and particularly by Galvin-Farnol’s experience working summer seasons on the party island of Ibiza.
Today, it has become a mid-priced streetwear staple for many retailers including JD Sports, Urban Outfitters, Footasylum and Asos – catering to customer demands for big name brands at high street price points. Wholesale prices range from £8.80 for a T-shirt to £40 for a winter jacket.
In November 2019, Nicce opened its first permanent retail store in east London, and now has ambitions for UK and international expansion.
While he declines to give exact figures on sales or profitability, managing director Rhys Davies, who joined in May 2018, tells Drapers that sales…
Nicce invisible 3 pack socks in white
$14.00
Sold Out
Product Insights & Style Tips
The Nicce Invisible 3 Pack Socks are all about understated elegance. These white socks offer an unpretentious style that marries practicality with the whisper of luxury. Ribbed cuffs provide texture and a touch of resilience, while the subtle logo detail adds a hint of brand allure. They seamlessly blend into your ensemble, bringing a sleek finish that's effortlessly cool and contemporary.
These low-cut wonders adapt to your every move, hugging the feet in a way that feels barely there yet utterly secure. Ideal for slipping into sneakers for a day on the move, they also work with more relaxed vibes, ensuring they slip under the radar while still elevating your look. The softness of the fabric allows your feet to breathe, making them an easy choice for all-day wear.
Nicce is known for elevating everyday staples into fashion-forward pieces, tapping into the need for basics that don’t compromise on style or comfort. These socks embody that ethos, offering a minimalist yet textured addition to your essentials lineup, perfectly aligned with today’s demand for subdued, sophisticated styling.
Materials / Fabrication
- White socks with understated elegance
- Ribbed cuffs for texture and resilience
- Subtle logo…
Nicce renee shorts in blue - part of a set
$62.00 70% OFF
$18.53
Sold Out
Product Insights & Style Tips
The Nicce Renee Shorts, with their vibrant blue hue, channel that laid-back cool every wardrobe craves when the temperature rises. Their relaxed fit doesn't just skim over—it's like a gentle breeze for your legs, making them an instant warm-weather essential. The fabric feels light yet substantial, ensuring comfort while maintaining a crisp look, whether you’re sipping iced lattes or strolling by the beach.
These shorts move with an easy grace, draping comfortably while never losing their structure. Paired with the coordinating top, they create a streamlined silhouette that handles everything from brunch dates to spontaneous road trips. The relaxed design allows for layering—a breezy kimono for the evening or a chunky knit when the sun dips—transitioning effortlessly across settings. Plus, they hold their shape, letting you mix and match without a second thought.
Nicce’s approach to elevated casual wear shines through with the Renee Shorts, embodying the growing trend of versatile co-ords. They're not just part of a set; they're an invitation to explore personal style—pair them with contrasting textures or bold accessories to capture your signature summer look.
Materials / Fabrication
- Striking shade of blue
- Relaxed fit
- Designed…