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For our Napapijri tribe, we selected four artists who all have a very exciting time ahead. Each in his or her own way. The first one is an all time favorite of ours; Tsar B. Her music is best described as dreamy, sometimes psychedelic, electronic dark R&B pop with loads of Middle-Eastern influences. Tsar B’s singles have accompanied many choreography videos on YouTube, getting millions of views each.
The Belgian singer recently announced a long-awaited debut album called The Games I Played that will be released on the 12th of October. On top of that, she dropped “Brazil“, a single that makes us want to belly dance and shout Dalai Lama quotes at the same time. Tsar B’s favorite piece of the Napapijri Tribe Collection is the yellow body warmer: “I’ll embrace it and it will embrace me the upcoming winter!”
“A tribe, for me, is an ancient word that stands for ultimate connection between a group of people regarding culture and social behavior.
My friends and I, we are a tribe too.”
– Tsar B
Making their way into a terraced scene with a football influence, Napapijri are the latest brand to drop a capsule that takes inspiration from the game. The AW18 Tribe Collection is a popping collection that packs range of vibrant tones ready for a new season.
Including several pieces that stretch the full body, there are football inspired jerseys complimented by tracksuits, backpacks and a full selection that covers the full off pitch look. Match day attire that comes from trend led places it's a fresh offering for the game from a brand that is making movements around the globe.
Already very much adopted by the game have being born out of strong European roots, Napapijri have taken their Italian heritage to own a significant space in the premium casual-wear market. Originally a bag company, they have taken their brand across a full look and into the heart of the game and the people who make the party. Ready for the new season, it's another move from lifestyle spaces into football places however subtle it may be.