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The "reuse, reduce, recycle" mantra has been around for years, but now one iconic company is taking it to the next level: For the first time ever, Nalgene Outdoor is using a revolutionary technology to make an already-reusable product from 50% recycled goods.
Ever since Nalgene Outdoor created the reusable water bottle category 71 years ago, the iconic brand has led the way in the "refill not landfill" march. But with the launch of the new Nalgene Sustain water bottle line in August, sold online and at REI, the company has taken innovation a step further by creating the first water bottle made by rescuing single-use plastic from landfills and repurposing recycled waste into reusable, refillable bottles.
"There's much more put into recycle bins than is able to be recycled," Elissa McGee, general manager of Nalgene Outdoor, says. "We're trying to reduce what's being sent to landfills or, even worse, the floating islands in the ocean," which grow by 14 million tons of plastic annually.
In fact, each Nalgene Sustain bottle is made from the equivalent of eight single-use water bottles that could otherwise join the 5.25 trillion pieces of plastic currently floating in the ocean.
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Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images.
The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of what Nalgene needed.
Nalgene is the lone consumer brand within business-to-business science technology company Thermo Fisher Scientific, a $40 billion annual run rate company.
Nalgene works with hundreds of retailers and distributors to sell its products. It may have 50 water bottle styles at any given time, with up to 50 colors or patterns for each style. This results in 200-300 SKUs with images Nalgene has to manage.
To help maintain its ever-growing asset collection, in 2020 Nalgene selected a digital asset management system based on a recommendation.
After it upgraded to the new system, within weeks Nalgene realized the system was not user friendly for what it needed. The vendor had a good product and had nice people to work, but the software wasn’t a good digital asset management platform, which is how the vendor marketed itself, Hansen said.
“If you…
When people talk about a Nalgene bottle's virtual indestructibility, they aren't just referring to its surprisingly durable exterior.
Sure, the lightweight reusable bottle can accidentally fall under a school bus and still live to see first period, but Nalgene also has an unbreakable brand image built upon 70 years of exceptional quality built into each product.
That's right: Nalgene is officially joining the septuagenarian club, sharing its 70th birthday with great innovators like the credit card. But while the credit card has drastically changed since its first issuance in 1949, this water bottle was perfect from its conception.
Here's a look at how the revolutionary product has stayed popular over the years while changing neither its iconic wide-mouthed silhouette nor its mission.
Before it was a consumer product, Nalgene containers were created by scientists at the Nalge Company in Rochester, New York, to be used as large plastic pipette jars for laboratory use. This explains their beaker-like design.
Soon, however, scientists at the lab realized that the light and leakproof bottles made from medical grade plastic were a great alternative to bulky metal canteens. And they started to take Nalgene bottles…