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When people talk about a Nalgene bottle's virtual indestructibility, they aren't just referring to its surprisingly durable exterior.
Sure, the lightweight reusable bottle can accidentally fall under a school bus and still live to see first period, but Nalgene also has an unbreakable brand image built upon 70 years of exceptional quality built into each product.
That's right: Nalgene is officially joining the septuagenarian club, sharing its 70th birthday with great innovators like the credit card. But while the credit card has drastically changed since its first issuance in 1949, this water bottle was perfect from its conception.
Here's a look at how the revolutionary product has stayed popular over the years while changing neither its iconic wide-mouthed silhouette nor its mission.
Before it was a consumer product, Nalgene containers were created by scientists at the Nalge Company in Rochester, New York, to be used as large plastic pipette jars for laboratory use. This explains their beaker-like design.
Soon, however, scientists at the lab realized that the light and leakproof bottles made from medical grade plastic were a great alternative to bulky metal canteens. And they started to take Nalgene bottles…
The "reuse, reduce, recycle" mantra has been around for years, but now one iconic company is taking it to the next level: For the first time ever, Nalgene Outdoor is using a revolutionary technology to make an already-reusable product from 50% recycled goods.
Ever since Nalgene Outdoor created the reusable water bottle category 71 years ago, the iconic brand has led the way in the "refill not landfill" march. But with the launch of the new Nalgene Sustain water bottle line in August, sold online and at REI, the company has taken innovation a step further by creating the first water bottle made by rescuing single-use plastic from landfills and repurposing recycled waste into reusable, refillable bottles.
"There's much more put into recycle bins than is able to be recycled," Elissa McGee, general manager of Nalgene Outdoor, says. "We're trying to reduce what's being sent to landfills or, even worse, the floating islands in the ocean," which grow by 14 million tons of plastic annually.
In fact, each Nalgene Sustain bottle is made from the equivalent of eight single-use water bottles that could otherwise join the 5.25 trillion pieces of plastic currently floating in the ocean.
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