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Muddyfox to enter Indian bicycle market in January 2026
In the first phase, Muddyfox plans to introduce 18 stock-keeping units across categories, including mountain bikes, hybrids, women’s bicycles, and children’s models.British bicycle brand Muddyfox is set to enter the Indian market in January 2026, with distribution to be handled by Ananta Ventures, the company announced in a press release.
Founded in the mid-1980s, Muddyfox emerged during the early growth of mountain biking in the UK, influenced by off-roading trends in the United States. Between 1983 and 1991, the company produced models designed for off-road use, when the segment was still a niche in the UK and Europe.
India strategy and distributionUnder the agreement, Ananta Ventures will act as Muddyfox’s exclusive distributor in India. Ananta Ventures currently operates domestic bicycle brands Roam and Kylon.
“We are happy to announce the association with Ananta Ventures. We shall work together with them to establish a strong market base in the country. Our products currently have a strong European flavour, teaming up with team Ananta will help identify the needs of the Indian consumer, and we will happily adapt to match those requirements," said Sahil Mehrotra, managing director for the Asia Pacific region at Muddyfox.
"We have two brands, Roam…British bike brand Muddyfox enters India, rolls out 18 Models across segments
British bicycle stalwart Muddyfox has officially made its entry into the Indian market, unveiling 18 bike models across multiple segments through a partnership with Ananta Ventures, a leading distribution firm in the country.
Under the agreement, Ananta Ventures — known for its homegrown bicycle brands Roam and Kylon and a strong dealer network — will serve as Muddyfox’s exclusive distributor in India.
“Partnering with Ananta Ventures allows us to establish a solid foundation in India. While our products carry a strong European heritage, this collaboration will help us understand Indian consumers’ needs and adapt our offerings accordingly,” said Sahil Mehrotra, Managing Director of Muddyfox Asia Pacific.
The newly launched range covers mountain, road, and hybrid bikes, along with cycling apparel and accessories. For the initial phase, Muddyfox has imported the bikes as semi-knocked down units, catering to different age groups, including models for women and children.
The brand plans to expand its lineup further based on consumer demand and also intends to introduce a variety of cycling accessories to complement its bikes.
Founded in the mid-1980s, Muddyfox is recognized as a pioneering British brand that played a key role in popularizing mountain biking in the UK and Europe. Today, its…
Muddyfox Enters India with Anata Ventures
British bike brand Muddyfox launches 18 models in India via Anata Ventures. Mountain, road, hybrid bikes & accessories available.
Muddyfox said it has signed a pact with Ananta Ventures -- which has a strong dealer network in the country with its home-grown bicycle brands Roam and Kylon -- as an exclusive distributor for India.
"With Ananta Ventures, we will work with them to establish a strong market base in the country. Our products currently have a strong European flavour, teaming up with team Ananta will help identify the needs of the Indian consumer, and we will happily adapt to match those requirements," said Sahil Mehrotra, Managing Director for Muddyfox Asia Pacific region.
The company's product range comprises mountain, road, and hybrid bikes, besides cycling apparel and accessories.
Muddyfox said it has launched 18 bike models, which have been imported as semi-knocked down in the first phase, covering most segments and age groups -- mountain and hybrid bikes, as well as for women and kids.
The company said…