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Molton Brown appoints new marketing chief to drive global growth

Kao has appointed Laura Hogan as Chief Marketing Officer of Molton Brown, where she will lead the brand’s global vision, positioning and marketing strategy to drive international growth.

Hogan will oversee teams across brand and product development, visual merchandising, store design, digital marketing and creative services.

Commenting on her appointment, Hogan said: “I am delighted to be joining Molton Brown at such an exciting point in its journey.

"With its unique blend of rich heritage, exceptional craftsmanship and distinctive identity, Molton Brown has earned its place among the world’s leading luxury fragrance, bath and body brands.

"I am excited to work with the team to build on that strong foundation and continue Molton Brown’s global growth, while further elevating the brand’s position across international markets."

Hogan joins Molton Brown following nine years at The Estée Lauder Companies, where she held senior marketing and brand leadership roles across several luxury beauty brands.

Most recently, she served as Brand General Manager UK & Ireland for Le Labo, Kilian Paris and Frédéric Malle, helping to drive continued growth and distribution expansion.

Prior to this, she held senior global marketing roles at Jo Malone London, where she was a key stakeholder in the brand’s…

Molton Brown partners with Harding+ for cruise ship pop-up activations

A key focus of the pop-ups is Molton Brown’s pioneering Artists of Note initiative.

British luxury fragrance brand Molton Brown has partnered with Harding+ to create immersive, sensorial beauty pop-up activation spaces onboard P&O Cruises’ Iona and Arvia Excel class ships, which are running from January to March.

A key focus is Molton Brown’s pioneering Artists of Note initiative, first unveiled in September 2024, which invites creatives to reinterpret selected fragrances through their respective artistic mediums.

The three-month-long Harding+ promotional sites are showcasing three of Molton Brown’s most popular fragrances: Re-Charge Black Pepper, Coastal Cypress & Sea Fennel and Rose Dunes.

In addition to the EDPs, passengers can discover the full portfolio of bath and body products for each fragrance, within a dedicated space that highlights the Artists of Note new brand vision and creative direction.

To further enhance the experience, Molton Brown is using cabin drops to offer complimentary 1.5ml samples of its signature scents.

Additionally, passengers who purchase a 100ml Eau de Parfum are eligible for a 40ml Fiery Pink Pepper Hand Cream GWP.

Early results indicate that the pop-ups have been hugely successful, says the brand, by engaging ‘thousands of travellers across both ships and connecting with…

不只深受皇室喜愛，還是高級飯店香的代名詞，Molton Brown 究竟什麼來頭？

近年掀起了一股抹茶熱潮，從甜點到飲品，處處可聞到抹茶香，現在就連香氛也有了這抹綠意——來自英國頂級香氛與洗護品牌 Molton Brown，近日就推出全新木質綠意香氛「茶禪幽韻 Tea Ceremony」，結合抹茶、綠茶與木質調，為快節奏的現代生活帶來安定平衡的靜謐香氣。

關於英倫香氛品牌 Molton Brown

提到 Molton Brown，不少人想到的都是洗沐系列，的確，Molton Brown 最初正是以洗護產品起家。品牌誕生於 1971 年，最初是在倫敦南莫頓街（South Molton Street）的一家美髮沙龍，當時髮品以化學成分為主流，創辦人 Caroline Burstein 堅持以天然植物配方作為核心，手工調製各式美髮與洗護產品。獨樹一格的產品也讓這間原本不起眼的小店逐漸打開知名度。

爾後，Molton Brown 更因為香氣與高品質逐漸成為許多航空公司 VIP、五星級飯店指定備品，還榮獲伊莉莎白二世女王頒發的皇家認證，受到皇室與不少名人青睞，成功躋升高端美容品牌。除此之外，Molton Brown 專注自然理念，拒絕動物實驗，皆為純素配方。

Molton Brown 的明星香氣

Molton Brown 擅長運用辛香料、木質調，調香層次豐富，島木黑椒、炙烈粉椒都是全球熱賣的明星香氣，前者是充滿力量與神祕感的辛辣木質調，後者則是帶點辛辣的甜美氣息。

香氣以外，護手霜、身體乳，還有品牌最具代表性的沐浴露也很多人愛，最推薦柑橘、苦橙系列。

島木黑椒淡香精、炙烈粉椒淡香水

有著抹茶與綠茶雙重茶香：茶禪幽韻 Tea Ceremony

相較於經典香氣的熱烈奔放，Molton Brown 此次推出的「茶禪幽韻 Tea Ceremony」則走了相反的路線，靈感來自「啜飲第一口茶」時的感受，由資深調香師 Mathieu Nardin 操刀，以當代方式重新詮釋茶文化。

「茶禪幽韻 Tea Ceremony」的前調以清透微甜的梨香揭開序幕，輕盈明亮；中段則是抹茶與綠茶交織出的核心香氣，融合草本與淡淡土壤氣息，沉靜又帶有冥想感的氛圍；最後再以溫潤的琥珀木收尾，留下柔和溫暖的木質餘韻。整體香氣乾淨、安定，是個清新的木質綠意調。

此次特別攜手「箱庭山 本屋」推出期間限定品牌體驗活動。將 Tea Ceremony 茶禪幽韻所描繪的靜謐茶儀式，透過抹茶的細緻茶香與庭園意象，帶來一場午後甜點體驗。

Molton Brown × 箱庭 山本屋 的期間限定活動

• 時間：2026 年 5 月 14 日至 5 月 30 日
• 地點：勤美0km山物所 箱庭山 本屋（台北市大安區金山南路二段 203 巷 17 號）

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Photo:Molton Brown