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Thirst for matcha hikes production

A matcha exhibition at the 2026 Matcha Conference in Tongren, Guizhou province. LI HE/FOR CHINA DAILY

An industry report released on Sunday has revealed that China is on track to produce nearly 70 percent of the world's matcha this year, after its export volume overtook Japan's for the first time in 2025.

Matcha is a finely ground green tea powder that can be added to milk, cakes and a wide range of drinks and food items, giving off a grassy aroma and a gentle bitterness.

"The global matcha market is growing very rapidly. Over the past five years, its compound annual growth rate has exceeded 10 percent, far outpacing the growth of avocados and plant-based milk and placing it among the top tier of health foods," Yu Yingjie of the China Tea Marketing Association said at the 2026 Matcha Conference on Sunday.

As matcha surges in popularity around the world, industry experts have called on China's matcha sector to strengthen ecological cultivation and certification standards.

Katrin Rougeventre, a French tea expert, said the rapid global rise in demand for matcha has been driven by its health and wellness appeal, as well as its spread through consumer culture in the United…

What are the health benefits of matcha tea?

Analysis: if you're someone who likes to start their day with a cup of tea or coffee, you may want to consider switching to matcha

By Justin Roberts, Anglia Ruskin University and Henry Chung, University of Essex

Although matcha tea has been around for centuries, it's recently increased in popularity. This may be due to its favour with celebrities such as Jennifer Aniston and Gwyneth Paltrow, and because of its purported health benefits – with many claiming matcha has even greater benefit for our health than green tea does.

All green tea comes from the same plant: Camellia sinensis. Green tea (known as sencha) is produced from the unfermented leaves of this plant. Matcha tea (known as tencha) involves shading the plant from less intense sunlight, then harvesting, steaming and drying the leaves before they're ground into a powder.

From Healthline, 4 evidence-based benefits fo matcha tea

So whereas green tea is consumed as brewed dried leaves, matcha tea involves consuming the whole leaf powder – which means it may potentially provide more nutritional benefit than a regular cup of green tea. However, research into matcha is just beginning – meaning there's still a lot we…