Maidenform online shopping search

Maidenform - BingNovice

Maidenform M Is Rewriting The Book on Bras

With more than 100 years of expertise in the innerwear space, Maidenform has undoubtedly written the book on bras. And while the story thus far has been captivating, filled with rich detail and complex change, it is the next chapter in the company’s book that it says will give today’s consumers what they have been craving.

Recently launched in fall 2023, Maidenform M is the brand’s cheekier, sassier sister designed to appeal to today’s young-minded consumer. With the collection, Maidenform M takes its century of innovation and category leadership to on-trend designs made for the modern woman. M reimagines innerwear that can double as outerwear and creates sexy basics that make a statement, all while staying steadfast to the company’s commitment to quality and comfort.

More than a range of intimates, M wants its consumers to celebrate themselves for who they are and champions body positivity for all. The experience with Maidenform M is designed to be nothing short of exceptional from how the fabric feels on your skin to how it makes you feel when you wear it.

Here, Sandra Moore, vice president of brand marketing at HanesBrands, talks to Fairchild Studio about the current landscape of the intimates…

Maidenform Dreams On

NEW YORK — Maidenform has unveiled its new $6 million national print and outdoor advertising campaign.

Launched last week, it marks the first new ad campaign in several years and is the first stage in the rebranding of Maidenform. It plays on the heritage of the memorable “I Dreamed…” campaign of the Fifties and Sixties, which featured whimsical tag lines such as, “I Dreamed I Was A Fashion Editor In My Maidenform Bra,” and “I Dreamed I Was Wanted In My Maidenform Bra,” in a cowboy-inspired ad that featured a Jane Russell look-alike wearing a bullet-shaped bra while holding two pistols.

The new campaign, though, created by New York-based Laspata/DeCaro Studio, a full-service advertising and marketing agency headed by Rocco Laspata and Charles DeCaro, features “dreamy-looking” visuals of modern-day women in contemporary-looking lifestyle settings.

Laspata, who shot the ads, said, “We photographed the campaign in black and white utilizing back light to create an ethereal, dream-like environment. The expressions of individual dreams speak of a variety of emotions, from the whimsical and humorous, to the more serene.”

Maurice Reznik, president of Maidenform brands, said, “Now that we have successfully developed a stronger product line, it is an opportune time to…

Maidenform: la firma de lencería experta en shaping preferida de las celebrities llega a España

Maidenform: la firma de lencería preferida de las celebrities llega a España