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Dutch underwear and shapewear brand Magic Bodyfashion is now available in South Africa. The brand has been brought into the country by PDL Distributors, a local importer and distributor of international lingerie and swimwear brands and the owner of retailer Inner Secrets Lingerie.
Magic Bodyfashion was one of the first companies to introduce shapewear, problem-solving bras and accessories. In the late eighties, the idea of the 'volume shoulder pad' trend was born in fashion, which resulted in the first step of creating a body shaping product line.
Today, the brand offers a full wardrobe of shapewear, bras and accessories, all fabricated from high-quality materials using the latest innovations. The initial launch collection in South Africa consists of 14 varied shaping products, with additional products to be introduced further down the line.
Magic Bodyfashion's new ultra-firm shapewear collection ForEveryone is also now available in South Africa. This collection incorporates fully bonded built-in panels at the waist, sides and back to provide an extra firm yet comfortable fit, and it's available in four practical styles: bodysuit, bodybriefer, hi-brief and hi-shaper.
The range dubbed ForEveryone to dispel current shapewear stereotypes. According to the brand, shapewear, just like any other underwear or clothing, is…