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EVOLVE MVMT lanza el primer wearable que optimiza la pérdida de peso mediante la forma de caminar y el seguimiento de la calidad de los pasos
Una investigación demuestra que una técnica adecuada de "marcha ligera" puede quemar hasta un 36% más de calorías
Byron Bay, Australia - 15 de noviembre de 2023 - EVOLVE MVMT, un wearable pionero en su género cuyo objetivo es optimizar el movimiento humano a través de la forma de caminar, es el primero en analizar no sólo la cantidad, sino la calidad de los pasos. EVOLVE MVMT permite a los usuarios mejorar su técnica de caminar para conseguir importantes beneficios para la salud, como quemar más calorías al caminar la misma distancia y minimizar la fuerza transmitida a través de las articulaciones, lo que permite realizar un ejercicio más eficiente y saludable. Diseñado para facilitar la longevidad física y el bienestar, EVOLVE MVMT preserva las articulaciones y mejora el reclutamiento muscular, lo que también contribuye a mejorar la postura.
Ya sea caminando sobre superficies artificiales (por ejemplo, hormigón) o confiando en el moderno calzado amortiguador, la mayoría de la gente ha adoptado un patrón de marcha deficiente. Las implicaciones de un…
EVOLVE MVMT Launches First Wearable Optimizing Weight Loss Through Walking Form, Tracking Quality of Steps
Research shows proper “light walking” technique can burn up to 36% more calories
Byron Bay, Australia - November 15, 2023 - EVOLVE MVMT, a first-of-its-kin wearable that aims to optimize human movement through walking, is the first to analyze not just quantity, but quality, of steps. EVOLVE MVMT enables users to enhance their walking technique to achieve significant health benefits like burning more calories when walking the same distance, and minimizing force transmitted through the joints, making for more efficient and healthier exercise. Designed to facilitate physical longevity and wellness, EVOLVE MVMT preserves the joints and improves muscle recruitment, which also contributes to better posture.
Whether it’s walking on artificial surfaces (e.g., concrete) or relying on modern shock absorbing footwear, most people have adopted a poor walking pattern. The implications of ineffective movement lead to less energy being consumed, less activation of the muscles, and more stress transmitted to the joints, evident in the 42.5M overweight Americans hurt each year due to “weight loss activity related injury.” Created with more than 15 years of research and development, EVOLVE MVMT uses exclusive patented…
Since its launch in 2013, Los Angeles based watch brand MVMT has quickly become a poster child for millennial start-up success. The company, founded by twenty-something college dropouts Jake Kassan and Kramer LaPlante, generated a very healthy $71m in 2017, almost entirely from direct-t0-consumer sales of its well-priced quartz watches. MVMT shoots right at the bullseye of of online sales-to the design-conscious, street-fashion-wearing millennial crowd.
What sets MVMT apart is the design. It looks clean, streamlined and approachable-much, you might think, like a lot of accessibly priced watches these days. No. Unlike many watches in this hotly contested segment-which use simplicity of design as smoke and mirrors to obscure the cheapness of their components-MVMT has an elevated coolness about it, inspired more by the design ethos of high-end street fashion brands than the language of watchmakers. It is this, to our minds, that makes MVMT a brand to watch. It's also what made traditional watch brands sit up and take note.
And sit up they did. The heavy engagement of a young, elusive, non-traditional segment of watch-wearers quickly brought MVMT to the attention of veteran watch brand Movado. In August, it bought the company in a structured deal…