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MILAN — After taking full control of the Moschino brand, Aeffe is bringing the production and distribution of the Love Moschino line in-house.
Aeffe, which acquired the 30 percent stake in Moschino it did not own from Sinv Holding SpA, Sinv Real Estate SpA and Sinv Lab Srl last July, paying more than 66.5 million euros, has decided to take over in advance the license of Moschino's contemporary line that was previously operated by Sinv. The value of the operation was set at 3.64 million euros, which Aeffe will pay to Sinv by the end of November.
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"This operation of important strategic value offers us the opportunity to raise the Moschino brand positioning and to reshape its overall offer in order to accelerate its growth," said Aeffe executive chairman Massimo Ferretti. "The integration within the group of all the women's apparel collections puts us in the best conditions to manage the brand with a 360-degree vision, with positive effects on the overall organization across its various aspects: product quality, distribution, market penetration and communication, with a focus on exploiting group's synergies and opportunities offered by the market."
In 2020, the Moschino brand posted revenues of 215.4 million…