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Entrepreneur Profile: Lorna Jane Clarkson

From leotards to spin shorts, fluoro colours to classic black, over-size aerobic classes to one-on-one personal training – Lorna Jane Clarkson has seen it all. Now, twenty years after launching her own activewear label, Lorna Jane Clarkson has become a household name synonymous with active living.

It is Lorna’s innovative spirit that is the driving force behind her role as founder and lead designer of her multi-million dollar fitness-inspired clothing label and namesake brand, Lorna Jane – which now boasts more than 70 stores throughout Australia and overseas, with a further 17 stores planned for 2010 alone.

Lorna began making gym clothes while working full-time as a dental therapist. Frustrated with the limited range of fashionable exercise clothing available on the market she quickly substituted her hygiene mask for a needle and thread, moving to Brisbane to experiment with her designs.

Working as an aerobics instructor and sharing her fashionable yet functional clothing range with people in her classes, Lorna quickly realised she had stumbled on a niche market as people started to notice her designs and demand grew rapidly.

Before long, Lorna had quit her day-job and moved from her small backroom studio to a large warehouse in order…

Lorna Jane Discount Codes 2026

Lorna Jane Credit Card Discounts

Lorna Jane accepts major credit cards (Visa and Mastercard) along with digital payments. It offers buy now pay later options including Afterpay, Zip Pay and Klarna for flexible payment plans, while temporary promotions are available via various payment methods.

Military Discounts At Lorna Jane

Lorna Jane offers discounts for current and former defence personnel, defence contractors and their direct family members through APOD (Australia's largest Australian Defence Force and Veteran Community Program). Military personnel must join the APOD membership programme, log in, and navigate to the Lorna Jane Store Card offer to access the discount, with the exact discount amount visible only after login.

Lorna Jane New Customer Discounts

Lorna Jane welcomes new subscribers with a 15% discount on full-price styles, valid for 30 days from the receipt of the email code. Certain products, including gift cards, are excluded, and the unique code must be entered at checkout; simply visit the website, sign up for the email newsletter, and check your email for the offer.

Lorna Jane Trade-In Offers

Lorna Jane doesn't offer a direct trade-in programme for store credit or discounts on returned items. However, the brand's upcoming Preloved platform will allow customers to…