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Lollys Laundry SS23 collection

Danish womenswear brand Lollys Laundry opts for light floral prints and styles with a bohemian twist for its Spring/Summer 2023 collection dropping in January to March next year.

Clear, summery colours such as pink, yellow and blue mixed with cream and black on light and easy fabrics such as viscose and cotton define the look of this collection. Quilted jackets, print dresses and juicy colours continue from season to season, as do raw contrasts like denim and leather adding an edge.

Since the founding of Lollys Laundry in 2007, all the collections are designed in the lively city of Copenhagen. “I'm inspired by all kinds of things that I see on my way. Sometimes it's a faded colour on a building wall, a piece of vintage fabric, a wallpaper in a museum, but just as often it's about a feeling in a certain place, that I try to translate into the collection,” says designer Kamilla Byriel.

In line with the brand's consistent vision to bring joy, make dressing effortless and fun and create wardrobe favourites that take you from the office to…