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The 45-piece collection will launch online on Little Mistress’s and New Look‘s ecommerce websites on 25 October 2024, as well as 40 New Look stores across the UK.
Fronted by Lewis, who first partnered with Little Mistress for the brand’s AW15 and SS16 campaigns, the collection includes metallic and sequin dresses in a variety of lengths and cuts, alongside jumpsuits, playsuits and skirt and top co-ords, with sizes ranging between UK 6-22 and retailing from £25 to £69.
Little Mistress founder Mark Ashton told Drapers the collaboration is the first of a series, set to launch for AW24, SS25 “and beyond”. Each collection is “designed to bring something unique and tailored to each retailer, ensuring a perfect match between the talent and the retailer’s customer demographic” he said.
“We are beyond excited to join forces with New Look and Chloe Lewis for this exclusive collection, [which] truly captures the essence of what Little Mistress stands for – creating beautiful, statement-making pieces that resonate with our customers. We can’t wait for everyone to experience it,” he added.
New Look commercial director Sarah Betts said: “We’re thrilled about our partnership with Little Mistress.
“Chloe Lewis truly resonates with…
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If your summer wardrobe needs a refresh that’s sylish, luxurious and head-turning, while still being affordable, the latest launch from Matalan - with a celeb connection - might be exactly what you’ve been waiting for.
Following the success of previous launches, this new collection delivers a complete lifestyle wardrobe designed to take you from everyday moments to summer occasions with ease.
Think effortless daytime separates, elevated co-ords, and statement dresses that work just as well for weddings as they do for warm evening dinners. The full range is available in UK sizes 8 to 22, with TV star Vicky placing an emphasis on fit and comfort for all.
She has said of her new collection: “It’s all about confidence, flattering fits and pieces that make women feel amazing. We’ve focused…
The collection launches at the end of August and features co-ordinated tailoring, streamlined suits, eveningwear, printed shirts and dresses, and leisurewear. Retail prices range from £30 for separates to £250 for sequinned kimonos.
Little Mistress Group manufactures and distributes the fashion pieces in the collection, which comprises 27 pieces in the first drop. The leisurewear will be supplied and distributed by another company.
All items supplied by Little Mistress Group will be sold on little-mistress.com and in Little Mistress stores, as well as through studiomouthy.com.
McKenna said: “I chose to work with Little Mistress because they produce good-quality clothing with fantastic attention to detail, and believe Studio Mouthy fits in perfectly with their customer profile.”
Mark Ashton, founder of the Little Mistress Group added: “We first collaborated on a celebrity brand endorsement over seven years ago and for us, this business model has become an industry standard and feels dated. As brand builders, the Little Mistress Group’s new direction is to work with women like Megan who are looking to start their own label, have a keen design eye, understand the fashion industry and know what their customers want.”
Does it work? – Tablethotels.com