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NEW YORK — Now the kids can be Marc Jacobs aficionados, too.
The designer said he never imagined his group of friends as parents. But in recent months, Jacobs and business partner Robert Duffy found there were so many babies in their immediate circle that they, too, caught the baby bug. After several inquiries by friends to make some of Jacobs’ signature looks in children’s sizes, the pair decided to launch Little Marc, a collection made exclusively for Marc fans aged two to seven.
Little Marc is based around the waffle-weave thermal cashmere underwear that has become a staple in the designer’s men’s and women’s collections. It consists of a hooded top, a cardigan, a crewneck top and long johns, all manufactured in Italy and available in pink, blue, gray and white. There are three sizes: S for ages two to three, M for four to five and L for six to seven.
“The thermals were the right thing to do because they are so much a part of our vocabulary and are easily adaptable,” Jacobs said. “It’s taking something luxe and offering it in the traditional shapes and colors for young people, and very young people.”
Jacobs said this…
Little Marc Jacobs hasn’t grown up, but it’s grown out — 110 square feet, to be precise.
“It gave us a bathroom and a dressing room. It wasn’t very practical before,” Marc Jacobs International president Robert Duffy says, sitting on a banquette in the new space, his one-year-old daughter, Victoria, tugging at his pant leg. “It took me having a kid to realize all the functional aspects that were needed.”
While the additional tract is the most conspicuous change to the once-tiny West Village nook, Little Marc Jacobs has a whole new retail concept. Executed by architecture firm Jaklitsch/Gardner, the space is clean yet imaginative with white lacquered millwork, floating shelves housing a trove of teddy bears and geometric accents in poppy hues. At the store’s center dangles a stunning, custom handblown citron-and-white glass chandelier, created in collaboration with Axon Lighting.
Duffy, who developed the look with Jaklitsch/Gardner, says the store’s new palette serves a functional purpose. “It took me a long time to come up with a concept just because there are all these studies on how children respond to certain colors, and I wanted to make sure we took that all into account,” he says of the three-month…