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The fine watch business is ticking away and Links of London is getting in on the action.
The 16-year-old English jewelry firm is launching a fine watch collection this fall, offering styles for women and men. It will bow in October at Links of London stores.
“It seemed like a completely natural next step for us,” said Annoushka Ducas, the firm’s creative director, who also cofounded the company known for its silver and gold cuff links for men. “The idea is to keep it classic.”
The styles are based on driving watches from the Twenties. Ducas has a penchant for vintage cars and collects them.
The stainless steel cases come in either a tonneau or round case in sizes small, medium and large, a trend among Swiss watch firms, which say female consumers are continuing to request large, traditionally men’s-size cases. There also are a variety of strap options and some limited edition styles, including a pavé diamond-encrusted watch and one with a rotating case.
The watches also allow consumers to attach charms, which are a significant portion of Links’ business.
“We’re going back to our roots here,” said Ducas. “It’s about versatility and how to make your watch [coordinate]…
Mon-Thu, 8am-7pm; Fri, 8am-6pm; Sat-Sun, closed
4, 5, 6, 7, S at Grand Central-42nd St.
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Even the most avid collector will find some surprises in this British import that's packed with loads of cute, offbeat links. We like the more classic styles: large, sterling-silver T-bar links, and the bars with eighteen-karat-gold centers.
Wedding RingsThis London-based jeweler offers a range of sleek, simple styles, and its “charm bar” is an excellent stop for bridesmaid gifts. Groomsmen can choose from a huge selection of cuff links, too. Rings range from $595 to $7,745.
Links of London’s collapse in October last year has meant that a restructuring firm is in line for almost £1 million payday after it helped wind down the jewellery retailer.
Gordon Brothers, which was also involved in the administration of Toys R Us, was drafted in to work with administrators at Deloitte after Links of London collapsed, The Sunday Telegraph reported.
The restructuring firm was tasked with selling leftover earrings, bracelets and necklaces, and to help shut Links’ 28 UK stores and seven concessions.
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The estimated fee for doing so is £890,000 plus tax, according to an administrators’ report.
Meanwhile, Deloitte said it was unclear if there would be any money left for unsecured creditors such as landlords and suppliers, despite managing to sell £5.3 million of stock.
Deloitte was drafted in to find a buyer for Links of London, but it did not receive any offers.
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