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Mercier sees an opportunity for the brand to reclaim its position as a leader in “natural” makeup, and hopes to do so with the launch of the Real Flawless foundation, which comes in 30 shades, priced at $48, and the Real Flawless perfecting powder, at $45. The range is the brand’s most important launch of the year as it boasts improved formulas and is rooted in her philosophy of accentuating natural beauty, she says. It’s part of her core belief that products should help to enhance, such as by evening out skin tone, but still allow the wearer’s natural nuances to shine through. They will be sold at Laura Mercier counters in the US from February, and globally through Sephora and selected department stores from March.
The shift towards natural beauty comes at a time of increased consumer understanding of skincare, says Kristi Sloe, Laura Mercier’s vice president of product development. The new foundation uses a hydro lipid matrix that delivers 24-hour hydration, offers a light to medium coverage, and is made with a lecithin-coated pigment that helps the product “melt” into the skin, she explains. “It allows it to have a strong affinity with the skin versus traditional pigments…
Laura Mercier looks at the face with a painter's eye, which isn't surprising - she trained as an artist before launching her beauty empire in 1996. She's since been a driving force in the industry, winning numerous awards and working with an enviable list of high-profile clients. Her expertise is reflected in the fact that she personally creates each shade in her collection
As make-up aficionados know, the first step to a flawless look is to hide minor imperfections. Laura Mercier provides the ultimate secret weapon with dual-tone concealers that are easy to blend. Our collection includes fluid foundations and compacts with buildable coverage, which also offer SPF and anti-pollution protection. With their weightless formulas, Laura Mercier powders have achieved cult status. They'll blur fine lines and pores while creating a soft-focus effect. Shimmer and shine with eyeshadow sticks that are packed with light-reflecting pearls, and bring colour to your pout courtesy of silky lipsticks with beneficial Mediterranean Sea algae.
Laura Mercier skin care is renowned for its nutritive ingredients. Prep your skin with primers infused with olive extracts and wash away impurities using pH-balanced cleansers blended with natural oils. For all-day hydration, reach for a water-based moisturiser made with…