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Mr Brant said that people would have noted a change on the brand logo on Digicel Sevens and Flying Fijians rugby jerseys.
“The Fijian people would have seen the seven’s team wearing the garment with seviin on it while the Flying Fijians wearing a garment which has BLK on it. This has caused a lot of confusion in the marketplace regarding this. We got asked thousands of times as to what is going on.
“The Brant family owns KooGa in Australia. However, we don’t own the KooGa brand for the Northern Hemisphere.
“We were building the brand for them in England and they were not doing anything. So, we thought to buy the brand for our regions.
“There were seven teams in the World Cup who wore KooGa and all from us, none from the Northern Hemisphere.
“We were doing all the work but they were benefiting from it. On their website, they had all our teams on it and we could not do anything about it.
“All these guys were buying products and paid us royalties but we were hardly getting anything in return. KooGa England did not allow us to distribute it ourselves.
“So we decided to launch…
The Western Bulldogs have announced the Club has secured an extended partnership with long-term apparel partner KooGa.
The Western Bulldogs have secured an extended partnership with long-term apparel partner KooGa, with an announcement made Tuesday morning.
The decision will see the Australian-owned sports performance brand sit proudly alongside the Western Bulldogs logo for another three years.
Western Bulldogs Chief Executive, Simon Garlick, said the Bulldogs continue to be impressed with the continual design and innovation advancements by KooGa.
“We are thrilled to have further secured KooGa as the apparel partner for the next three years.
“Our extended partnership is a symbol of the quality relationship we have – and an acknowledgement of the Bulldogs' exciting future both on and off the field,’ Garlick said.
This contract extension enables KooGa to continue to design and manufacture technical performance apparel for the clubs' representative playing and support staff.
The two entities have enjoyed a relationship spanning four years, with KooGa first partnering the Victorian-based AFL team in 2009.
Tyron Brant…
Kooga Australia pays a license fee to Kooga UK for the use of the Kooga brand, however internationally Kooga Australia had signed a lot more teams to supply their playing kit and subsequently paying a lot more for international marketing then their UK counterpart, the issue was that whilst Kooga UK was benefiting from Kooga Australias international marketing they were still asking Kooga Australia for exorbitant license fees.
So BLK is the new Kooga Australia, Kooga will still exist as a brand internationally under the UK and NZ branches but they won't have their Australian base anymore.