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The Kipling That Nobody Read
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THE volume called Traffics and Discoveries, published in 1904, marks the complete metamorphosis of Kipling. The collection that preceded it, The Day’s Work, though these tendencies had already begun to appear in it, still keeps some human values: the English officials in the Indian stories — ‘The Tomb of His Ancestors’ and ‘William the Conqueror’ — have still a sympathetic interest in the natives. But the Kipling of the South African stories is venomous, morbid, distorted.
When the Boer War finally breaks, Kipling is at once on the spot, with almost all the correct reactions. He is now at the zenith of his reputation, and he receives every official courtesy. And though he may criticize the handling of a campaign, he never questions the rightness of its object. He has the impulse to get close to the troops, edits a paper for the soldiers; but his attitude toward the Tommy has changed. He had already been entertained and enlightened by Lord Dufferin, the British Viceroy in India. Hitherto, he tells us in his memoirs, he ‘had seen the administrative machinery from beneath, all stripped and overheated. This was the first time I had listened to one who had handled…
Kipling rebrands as it looks to do ‘fewer things, but bigger’
Kipling will roll out the full 360-rebrand in July
After 30 years in fashion Kipling is undergoing a 360-degree rebrand that will see the handbag and accessories label streamline its collection and downsize its signature monkey keychains as it looks to attract a younger customer.
Known for its lightweight fabric bags in a variety of sizes, shapes and colours, Kipling is hoping to give its customer base a boost by targeting the millennial market, developing its relationship with existing consumers and investing in key categories like back to school. The new brand vision will roll out in July across 3,000 points of sale worldwide, with the launch of the autumn/winter 2018 collection and will continue into spring/summer 2019.
Global president Vera Breuer, who joined fashion conglomerate VF Corporation in January to head up Kipling, describes the rebrand as an evolution rather than a revolution. This evolution will involve stripping back the colour palette, revamping the monkey keychain on some styles and focusing on pieces that fit an ‘on-the-go’ mentality.
“I think we’ve been a bit pink in the past and this is not what the heritage of the brand is, so we’ll go from a pink brand to a…
Who Was Kipling?
Posterity, it appears, still can't quite make up its mind about Rudyard Kipling. As Christopher Hitchens reminded us in his essay in the June 2002 Atlantic, "A Man of Permanent Contradictions," few British writers of comparable stature were both as widely beloved and as intensely reviled in their own lifetimes, or have continued to elicit such combustibly mixed feelings among later generations of readers. Yet if an airtight verdict on Kipling's life and work eludes us, Hitchens suggests, that has everything to do with the tangled ambivalences that lay at the core of Kipling's own temperament:
If one were to assemble a balance sheet of Kipling's own explicit contradictions, it would necessarily include his close relationship with the Bible and the hymnal, and his caustic anti-clericalism; his staunch Anglo nationalism, and his feeling that England itself was petty and parochial; his dislike of nonwhite peoples, and his belief that they were more honest and courageous; his love-hate relationship with the Irish; his contempt, and deep admiration, for the United States; his respect for the working class, and his detestation of the labor movement; his exaltation of the empire, and his conviction that its works were vain and transient.
In…