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Deciem's Nicola Kilner Has Been in Charge All Along

From ELLE

Photo credit: Allie Holloway/Studio D

The new Deciem store in Manhattan has only been open for six weeks, but the company’s CEO, Nicola Kilner, is already at home there. It’s just beginning to feel like spring in New York when Kilner-who is 30, British, preternaturally cheerful, and approachable-pops into the pristine, wood-floored space wearing an ankle-grazing blue floral sundress under a leather moto jacket. When the store’s employees notice her presence, they beam with delight that feels sincere-not just a performance of excitement because the boss is watching. “Hey, guys!” Kilner squeals.

“The last time I saw you, you were pregnant!” shrieks one female employee, miming a giant belly. Kilner giggles. Her three-month-old daughter, Mila, has accompanied her on this business trip, but this afternoon, the baby is back at the hotel with her caretaker for the day. “Mila’s with my husband, Sean, at the moment,” Kilner says. “She’s been good, but I think he’s finding it a bit tiring.”

Kilner turns to me. “Do you want to be color-matched and try out one of the foundations?” she asks before calling over Anthony, the store’s resident foundation expert. Six years into her tenure, Kilner still has a deep…

Fired Deciem Co-CEO Tells Her Side of the Story

T

he Lone Star Hotel in Barbados is an ideal place to escape during a personal crisis. Quiet and breezy, with a giant veranda accented with plush couches, it’s a haven where no need goes unmet and no moment of serenity is interrupted. Most crucially, no one here is aware of the tale of Deciem, the beauty company with a peculiar story that’s unfolding in spectacular and public fashion at the hands of its mercurial founder, Brandon Truaxe.

No one, that is, except for Nicola Kilner, the company’s newly ousted co-CEO. Kilner is in Barbados after being abruptly terminated by Truaxe, her boss and best friend of five years. Her firing was the culmination of six weeks of baffling behavior from Truaxe, who had been using Deciem’s Instagram account to post profoundly bizarre content—closeup videos of him talking disjointedly about the popular skin-care line’s vision, a river flowing around a mass of garbage, and a photo of a dead sheep, captioned with a promise to never test products on animals.

Deciem had skyrocketed to popularity by virtue of its low prices and no-bullshit, hyper-science-focused branding, which didn’t exactly square with the messiness of Truaxe’s posts. Confused fans turned to…

Deciem's Nicola Kilner Has Been in Charge All Along

Allie Holloway

The new Deciem store in Manhattan has only been open for six weeks, but the company’s CEO, Nicola Kilner, is already at home there. It’s just beginning to feel like spring in New York when Kilner—who is 30, British, preternaturally cheerful, and approachable—pops into the pristine, wood-floored space wearing an ankle-grazing blue floral sundress under a leather moto jacket. When the store’s employees notice her presence, they beam with delight that feels sincere—not just a performance of excitement because the boss is watching. “Hey, guys!” Kilner squeals.

“The last time I saw you, you were pregnant!” shrieks one female employee, miming a giant belly. Kilner giggles. Her three-month-old daughter, Mila, has accompanied her on this business trip, but this afternoon, the baby is back at the hotel with her caretaker for the day. “Mila’s with my husband, Sean, at the moment,” Kilner says. “She’s been good, but I think he’s finding it a bit tiring.”

Kilner turns to me. “Do you want to be color-matched and try out one of the foundations?” she asks before calling over Anthony, the store’s resident foundation expert. Six years into her tenure, Kilner still has a deep enthusiasm for Deciem’s products.

The…