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Impact tests are designed to measure the resistance to failure of a material to a suddenly applied force such as collision, falling object or instantaneous blow. The test measures the impact energy, or the energy absorbed prior to fracture. The most common methods of measuring impact energy are the:
• Charpy Test
• Izod Test
Impact energy is a measure of the work done to fracture a test specimen.
When the striker impacts the specimen, the specimen will absorb energy until it yields. At this point, the specimen will begin to undergo plastic deformation at the notch. The test specimen continues to absorb energy and work hardens at the plastic zone at the notch. When the specimen can absorb no more energy, fracture occurs.
Brittle materials generally have lower impact stregths, while those registering higher impact strengths tend to to be tougher.
The Izod test is has become the standard testing procedure for comparing the impact resistances of plastics. While being the standard for plastics it is also used on other materials.
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Golf clothing and activewear brand Izod, part of Authentic Brands Group, is launching a pet collection in partnership with pet fashion company K9 Wear.
The collection will feature Izod-branded dog and cat products, including stylish yet functional dog harnesses, colourful bandanas, weatherproof travel raincoats, bowls and durable collars and leashes.
The line will be designed by K9 Wear's creative director Jeffrey Banks, a Coty Award and CFDA Award-winning American fashion designer, and will be curated to “provide pet lovers with one-of-a-kind pet apparel and accessories”.
Jean Fei, senior vice president, active and classic brands – lifestyle at Authentic, said in a statement: "The launch of Izod pet reflects our ongoing mission to expand Izod's appeal to new markets while maintaining its classic style and heritage.
"Partnering with K9 Wear allows us to bring the same commitment to quality and design that our customers expect from Izod, but now for their furry friends. We couldn't be more excited to offer this unique line to pet lovers everywhere."
Frank Cammarata, chief executive of K9 Wear, Inc., added: "We are so delighted to announce our partnership with Authentic for Izod. Merging our vast pet-industry expertise with Authentic's impressive global network with our partnership…
NEW YORK — After nine years as a men’s brand, Izod has quickly fallen in love with the women’s business.
The success of its women’s sportswear and swimwear collections, introduced for spring under a license with Kellwood Co., has caused the brand to accelerate its expansion into other product categories. Movement (activewear) and jeans are being introduced for fall, accessories are planned for holiday, golf apparel hits stores for 2005 and a deal is in the works for intimate apparel. All of these categories are produced by Kellwood, which has licensing deals with Izod’s owner, Phillips Van-Heusen.
“We think the Izod women’s business could be two or three times as big as men’s,” said Kenneth Wyse, president of licensing for PVH. “The name recognition is very strong and Kellwood has done a great job executing this business.”
Company executives have said Izod does about $500 million in total retail sales and licensing revenues, a figure which includes only the men’s products. The new women’s sportswear business, which is sold exclusively at divisions of May Co. until January 2005, is on track to reach more than $50 million this year, according to Suzanne Karkus, president of Izod women’s wear for Kellwood.
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