Simply find the best possible online shopping Horseware deals
Shop Horseware products and compare prices and listings on popular online marketplaces.
Global equine brand leader Horseware Ireland and EquiFit, the US-based innovator of advanced equestrian equipment and performance gear, have announced that the companies will merge their businesses, bringing together two complementary forces to serve riders, horses and the equestrian community worldwide.
The merger announced today by Horseware Ireland and EquiFit unites two market- leading companies renowned for the highest quality equestrian products, cutting-edge designs, and exceptional service, creating an expansive market opportunity and a one-stop destination for equestrian equipment needs.
Founded by Alexandra Cherubini in 2000, Massachusetts-based EquiFit is a leading name in the equestrian world, recognized for its commitment to innovation, functionality, and superior craftsmanship. The company designs and manufactures technologically advanced products for its customers, from professional to amateur riders, and is a trusted brand for equestrians.
Founder of EquiFit, Alexandra Cherubini will continue to be the Brand Advisor for EquiFit, supporting, growing and developing the business within Horseware Ireland.
“This is an ideal partnership as both companies are deeply rooted in our dedication to horse and rider, alongside product excellence and innovation," Cherubini said. "We are confident that customers will feel positive effects as we continually strive to enhance equestrian activities throughout our communities and markets. We…
Over 20 years ago, Tom MacGuinness was walking towards the Horse Show House in Ballsbridge one day with his wife, Carol. MacGuinness, the founder of the equine clothing company Horseware Ireland, was searching for a brand name for his latest product: a revolutionary new horse blanket the Dundalk man reckoned was "indestructible".
As they crossed the road towards the pub, his wife turned to him and uttered the phrase that would transform the business: “Rambo Rug – the horse rug that bites back.” Two decades later, the luxury Rambo Rug is still the linchpin product of the €30 million-a-year company, now a darling of the Irish equine exports industry.
Today is Aga Khan trophy day at the RDS Dublin Horse Show, when the horsey set gallops into town for Ireland's show jumping event of the year. MacGuinness is there too, flogging his famous horse rugs and other Horseware products from a huge tent at the RDS Simmonscourt.
Horseware exports more than 90 per cent of its products to 25 counties, so the RDS tent is hardly critical to its performance. But for MacGuinness, it is his annual “blow-out” stock clearance, in keeping with company traditions.
He is no Sylvester Stallone…