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I stepped into Hollister for the first time in over a decade and now I don't know why I was ever intimidated to walk in

Much like Abercrombie, Hollister was minimally lit, reeked of cologne, and sounded like a club, but something about Hollister made it seem even more intimidating than its sister store.

As this TikTok puts it, I'm still traumatized.

Now, though, Hollister's mission statement is a bit different.

"Similar to the other brands in the Abercrombie & Fitch Co. portfolio, we are incredibly proud of how Hollister has evolved over the last several years," Kristin Scott, global brand president at Abercrombie & Fitch Co., told Insider in a statement.

"The Hollister brand is inherently different today; we became laser focused on our global Gen Z customers and on ensuring we help our teens feel comfortable and confident in their own skin. Whether it's through our products, marketing, charitable partners or digital and physical brand experiences, we aim to celebrate individuality and provide a space for teens to feel free to be who they are, no matter who that may be," she continued.

Hollister and Singer-Songwriter Gigi Perez Debut “Good Riddance” Cover

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“Good Riddance (Time of Your Life)” was never intended to be a graduation song, but 30 years and over 1 billion Spotify streams later, it’s safe to say Green Day’s 1997 hit is the graduation anthem. Cut to March 26, 2026 — just in time for grad season —  fashion retailer Hollister and viral singer-songwriter Gigi Perez released the first official cover of “Good Riddance.”

In support of the cover, Hollister concurrently dropped a limited-release clothing and accessories collection, also titled “Time of Your Life.” Spanning shoes, jewelry, denim and other apparel, the product lineup includes customizable accessories plus subtle “Class of,” “2026” and “Senior” details on select pieces.

“There were so many pieces of this project that made this opportunity feel perfect,” says Perez of the partnership. “I’m deeply nostalgic, and thinking about my own senior year, the impact Green Day has had on me, and my connection with Hollister made reimagining a song that’s so important to me a really special experience.”

Freya Skye to Front Hollister’s Fall Denim Campaign

Hollister has tapped rising pop star Freya Skye to be the face of its fall women’s denim campaign.

Skye, a 16-year-old English singer and actress, is pictured in denim both on and off the stage in the campaign.

As part of the deal, Hollister will launch limited-edition product, serve as an official sponsor of Skye’s North America, U.K. and European tour, and host exclusive in-store appearances across the U.S. and Europe this fall.

“Denim has always been a staple of self-expression, and this Hollister collection reflects the personal style and individuality we see in our customers,” said Carey Collins Krug, chief marketing officer for Abercrombie & Fitch Co., parent of Hollister. “Music is central to how our customers express themselves, and Freya’s authenticity, creativity and energy make her a natural partner for this campaign.”

“Hollister has been a part of my life for as long as I can remember, and it’s always felt like a brand everyone connects to. I grew up with Hollister, so being able to partner together now feels incredibly surreal,” said Skye. “Hollister’s laid-back, versatile style really reflects how I live, always moving…